That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
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If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."
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That’s how Informer Messages sound. Here’s what our clients have to say about their service: http://informermessages.com/testimonials
Website: https://www.goonhold.com/music-on-hold-frequently-asked-questions-faq/cell-phone-music-on-hold/
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The NEC DSX has a built in Message On Hold mailbox that allows the System Administrator to record a message that will play to callers while they wait on Hold. For example, you can record a message summarizing available services or hours of operation. This message will play to callers as soon as you put them on Hold, and continually repeat as long as they remain on Hold.
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With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
TunePocket is a royalty free stock music library. Get unlimited download access to thousands of music tracks, loops, and sound effects with an affordable subscription plan. Use our music in personal and commercial videos, films, games, and other projects. New music added daily. This audio preview is for evaluation purposes only and does not come with a license to use it in videos or other projects. Home About What We Do Why Choose Message on Hold Meet Our Team Testimonials FAQ Products Primary Care About Primary Care Primary Care Monthly Pawdcast Feline Only Monthly Pawdcast Primary Care Traditional ER & Referral About ER & Referral Emergency & Referral Traditional Industry Partners Audio Samples On-Hold Message Samples Voice & Music Samples Contact Us
When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.