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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?

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Engage telephone callers with a custom message on-hold program. Public Speaking. Set-up is a breeze, but if you need help, we’re a phone call away. If you have a VOIP system, you won’t need a player! Your scriptwriter writes your script, our voice talent records the messages after you approve it, and our audio engineer mixes it with
"I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires .

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For the Wagon Yard, we developed a 2-minute recording using a combination of story telling and informative narrative with music and sound effects. Be sure to listen long enough to hear the child’s voice! http://prosoundusa.com/wp-content/blogs.dir/27/files/05-18-11-Big-Surf-Waterpark-Experienced-Shark1.mp3
AD’s partner, supplyFORCE helps independent distributors secure and jointly service large MRO and Government contracts.

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When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
We have a guide that may be helpful when it comes to the task of writing your script.

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Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.

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Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.

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    We offer affordable On Hold messaging pricing and all inclusive marketing on hold services that engage and motivate callers to take action, drive sales, reduce caller hang-ups and enhance the customer experience. We even offer a risk free on hold message sample demo trial. Learn how our custom music on hold & messaging works. Video Production Services

    From SMB to enterprise, hpc offers audio solutions for businesses of all sizes in all markets. Whether your marketing campaigns change monthly, seasonally, or annually, we can help you get the most out of your advertising initiatives.
    Evolved Sound delivers industry leading telephone on hold message and music on hold solutions that allow Australian businesses to best capitalise on valuable caller waiting time. When upgrading your business phone system here are some important considerations to take into account. PBX/PABX multi-line telephone systems. Single line phone systems. Voice over IP (VoIP) – internet protocol phone systems. Cloud based phone systems. Phone systems located throughout office sites locally, nationally or internationally.

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    So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.

    2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
    Hold music is also not supported in consultative transfer of a PSTN call. Call answer/initiate (by name and number) Lets users answer inbound calls with a touch, and place outbound calls either by dialing the full phone number or by clicking a name in the client.

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    So that the customer will call you, right? If so, why are you missing the opportunity to let them know why you are the right choice?

    We offer the best in professional voice overs, high quality music, scripting, and audio branding. Canadian owned and operated, Impact Communications can enhance your marketing strategy.
    To simplify the licensing process we offer a comprehensive Master Sync royalty free music license that covers both, the musical composition and the recording. Our composers own 100% copyright to their works, so you don't need to contact any third party publishers or recording labels.

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    With music and messaging that appeals to your target market, you will captivate your audience. Your Message On Hold program can be more than a time filler for callers waiting, it can be an informative, entertaining, and educational tool. With the right content, callers will not only stay on hold, but will have an emotional reaction to your message.

    As a full service video production and marketing company, we help brands attract, engage and connect with customers. From website videos and TV commercial spots, to corporate sales & marketing videos, product demos and infomercials. Our video experts perfectly blend all the elements needed to produce effective, high quality custom videos for your brand. In-Store Overhead Business Music
    Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.

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Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:

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**If you have an IP based telephone system digital equipment may not be necessary. In this case we will provide you with an audio file in the proper format for your IP system.

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Website: https://www.arvig.net/assets/uploads/Pages/Toshiba-Telephone-New-User-Quick-Guide_ArvigLogo.pdf

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“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”

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