When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
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The following list is my own personal “Top 10” list of songs which will not shorten your hold time, but may add a little levity to it:
On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well. Hi, I’m Mik, one of TunePocket music composers.
On-hold messages let your customers know you haven't forgotten about them, and they are also a great advertising tool. While your customers are on hold you can tell them why your company is the best, or tell them about new product offerings. You pay only once for production, then the air time is free!
Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
Music – during voice over messages, the music will be slightly raised in volume. It is important to select a piece of music that compliments your brand.
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Website: https://www.amazon.com/Professional-Message-Player-Business-Greeting/dp/B00BQ020E2
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Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
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We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.