Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
Sample 3 – “Thanks for holding. Did you know that JK Mortgage has special programs designed to help people who don’t qualify for a standard loan? We can customize a loan specifically to meet your needs. Ask one of our certified agents for information. Someone will be with you shortly.”
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Get a professional recording of your Auto Attendant (IVR) prompts and ensure your business keeps up the image it deserves.
A contact centre management software not only gives your agents the ability to respond to call from within the software, but it also lets you manage agent productivity through shift rosters, reports on performances, live agent dashboards, call recordings and more.
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If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.
Custom on Hold Promotions by Minowa Voice-Overs- 3 separate audio production packages; one time fees: 4-minute custom audio production includes 6-9 custom messages and 2 selections of license-free music - $395 5-minute custom audio production includes 7-11 custom messages and up to 3 license free music selections - $450 6-minute custom audio production includes 9-12 custom messages and up to 4 license free music selections - $495 Watch: The 5 Benefits of On Hold Messaging for your Business!
Here’s an example of some royalty-free music that we use both at CD quality and hold music quality.
On average, 5 to 15 seconds of music plays between each message blurb. Keep your audience in mind: musical breaks that are too long are boring, but message blurbs that are long or too detailed can be overwhelming. In most cases, 5 to 15 seconds, between message blurbs that don’t exceed 30 seconds are usually appropriate.
For the average 4-minute on hold message, we recommend no more than 2 music tracks. Having too much variation in music can distract your audience. Longer programs can accommodate more music themes. To sample our music, please visit our production music library.
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There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
In an ideal world you’d never put a caller on hold, but since most of the time that’s not a reasonable expectation for those tasked with receiving calls, your hold button is necessary. And, when it comes to your business, silence is not golden. Dead air on the other end of the line is not only a waste of a golden opportunity, it can leave callers frustrated, questioning whether or not you’re still even on the line.
What’s the average length of the musical interludes in a Message on Hold program?
A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
Wondering how to install / connect an On Hold Message Player to your business telephone system? This video shows you all of the connections, step by step, a