The same goes with sales: You want your caller to be excited about talking to you.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
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A standard recording includes up to 75 words and is up to 30 seconds in length. It includes a WAV File that can be uploaded onto most PBX systems and for use with inbound numbers. For a tailor made recording including on-hold promotional messages with background music please call 1300 00 1300 or CLICK HERE.
Ultimately, your choice of hold music isn’t going to make customers happy if they’re being kept waiting for more than a few minutes, or endlessly passed from one team to another. There are plenty of technologies available to make the inbound call experience faster and more enjoyable although these will vary between different call centre solutions. If you’re not sure what tools you have available to optimise your inbound experience, your call centre software or systems provider will be happy to help.
OUR SOLUTION: We bought a IBOOST 800 audio amplifier. With the volume turned all the way up on both devices, customers calling in on cell phones can now hear voice messages and music much clearer.
Brian & the team have been looking after our telephone systems for a few years now. Always an excellent service. Very knowledgable and at hand, should any problems arise.
When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?
Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
advantage of this wait time by letting your customers know about YOUR business. Don't let silence or chimes leave a negative impression That's right, once you have purchased, the on hold message programme it's yours to use at one site,
For message on hold production, continue reading. For on hold message digital announcers, click here.
Considering the relatively low cost of getting on-hold marketing messages recorded and hosted, it’s surprising, so many businesses fail to consider this a priority. Investing in such a business function only adds another layer of professionalism to your service line.
Phone Download – The content is sent through your phone lines and loaded onto the equipment.
For all other enquiries .. please leave a short message along with your contact details and we will get back to you as soon as the office reopens
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
Our unique implementation process is one secret to happy customers. We’ll spend as much time as necessary discussing all of your options, including voice talent selection, writing the script, selecting the right music and anticipating the critical times of year for updates and message changes.