The more frequently your callers hear that (or any prompt), the less they believe you.
**If you have an IP based telephone system digital equipment may not be necessary. In this case we will provide you with an audio file in the proper format for your IP system.
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A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
“Great service on offer from Media Music Now, quick, efficient and simple to use. Quality of audio for an inbound call centre excellent! Will be using again." Chris Hall, GAP Ltd
Though it can be convenient and cost-effective, don’t let Bob from the copy room record your telephone voice messages. Phone communications represent a crucial component of a successful business. Whoever you pick will become the voice of your brand and business. When choosing a voice for your on-hold recordings, your target audience should be the most important factor. Who would one of your prospective clients take advice from? Who would they find the most captivating and trustworthy? Whether they’d prefer a conversation with a friend, command from an authority figure or advice from their mom, keep your audience’s needs at the forefront when listening to voice samples. Concept & Copywriting Directing & Producing Latest Audio Formats I'm a small business. Do I need professional recorded messages? Yes, you do! The size of your business has no bearing on its quality and professionalism. Whether you have a team of 200 employees or you're the one and only, having a professionally recorded message puts your business in a different category. This level of quality and attention to detail is a testament to your professionalism and dedication. On-hold programs vary from industry to industry. A doctor may tell you what insurance coverage they accept, while an auto body shop may want to share directions for after-hours drop-off information. Regardless of your industry, there are a few things all businesses should consider including in their on-hold program: Of course! In most case, we do recommend the use of music. Music is essential to most productions. At Migrate Sound, we spend countless hours looking for the right piece of music. When the music is right, your audience will go from being interested to being attentive and absorbed into your story or message. This is a subjective matter and can only be answered comparatively with other businesses providing the same services. We are probably more expensive than those online services. Some of these guys will sell you a fully produced message for $25. That said, we are definitely less expensive than those large Hollywood studios who charge a whopping $350 an hour. We are a small business in Santa Clarita, California. We care about the quality of our product, and more importantly our clients. We're happy when you're happy and we will do whatever it takes to get you there. Audio is our business and we've been doing it for many years.
Interest, engage and maybe even amuse your callers. A happy caller increases your likelihood of success.
866-359-4653Telephone On Hold offers professional music on hold messages to help grow your business. Call 1-866-359-4653 for a free music on hold messaging consultation. From auto attendant prompts to phone on hold messaging, our music on hold production studios cr
Some providers have it some don't. You would have to contact AT&T to see if they support it. Apr 14, 2009 4:53 PM User profile for user: Robni Rekk Robni Rekk Apr 14, 2009 5:04 PM in response to PsychedelicWonders In response to PsychedelicWonders
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
Sian and the team did a great job for us, super fast service and informative throughout the process!
-94% of all marketing budgets are spent on inducing a customer to call, while only 6% is spent on handling the call once it is received. Recent Posts Customers: Their Success Is Our Success 3 Tips To Get The Most Out Of Your Business Phone Recent Posts Why do you need CCTV? 5 Reasons it is essential for your business 5 Reasons You Need Digital Signage Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting HOME HISTORY A|V INTEGRATION AUDIO SYSTEM INTEGRATION DIGITAL & VIDEO SIGNAGE SCENT CONFERENCE & BOARDROOMS SECURITY CAMERAS SOUND MASKING COMMERCIAL MUSIC SERVICES COMMERCIAL TV SERVICES MARKETING ON HOLD DRIVE THRU SYSTEMS NURSE CALL INDUSTRIAL COMMUNICATIONS WHO WE SERVE NEWS AND EVENTS Creating Better Customer Experiences With Sensory Marketing 3 Reasons the Hospitality Industry Should Incorporate Scents into their Business Creating a Safe, Positive Patient Experience in Any Healthcare Setting Security Cameras Designed for your Needs! Why do you need such a system? What is the soundtrack for your business? CONTACT TECHNICAL SUPPORT
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
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Ensure that you have your on Hold scripts in place, and then take your pick from these 5 engaging Hold music Options to keep your customers coming back to you happier each time 5 Options for Your On-Hold IVR Music that you can use with your Cloud Telephony Software 1 – One Hour Of Default Call Centre Music 2 – One Hour of Best On- Hold Music 3 – 10 Hours of Default Call Centre Music 4 – One Hour Super Generic Call Centre Music 5 – Simple two Minute on Hold Music CONCLUSION:
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business