USA Business Telephone Today conducted a survey of 30,000 callers to study the effects of hold music, or the lack of it, for a single minute. More than half the callers who were put on hold without any auditory stimulation hung up. The silence affected the rest of the group’s perception of time: More than 27 percent thought their wait time exceeded five minutes, and 18 percent thought it exceeded three minutes. Only 3 percent judged their wait time to be close to the actual one-minute timeframe. All of the callers in the study had listened to dead air for only 60 seconds.
When callers are put on hold, music is played over the phone while they are waiting. You can upload your own music file to play, or several music files to rotate. If you do not upload your own files, callers will hear the music that is set by default.
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A customer on hold represents a great opportunity to advertise services and products. If your system isn’t, you’re missing out on the one in five callers who make a purchase based on commercials heard on hold. Since 1999, The Killerspots Agency has been known for its award-winning creative production styles. On-time deliveries and
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
If you don’t have the capability in-house, or if you’d prefer to let someone else handle it, this task is easy to outsource.
You have your callers’ complete attention at what is virtually point of sale. Many of your waiting callers have their pens poised, their order books open, they want to know how you can help them, SO LET’S TELL THEM.
Advanced IT Solutions is conveniently located at 8547 Bachman Avenue, Suite 405, and we are pleased to provide service throughout the Rochester area. Our team of experienced IT professionals are available to assist you 24 hours a day, 7 days a week. Let us put our expertise to work for you! Assistance is just moments away.
Website: https://www.calltrackingmetrics.com/blog/communications-o/calls-o/how-to-source-hold-music/
Hiring a specialized on hold messaging company can get expensive. As a more affordable alternative, you can use pre-made, ready to use on hold messages and music, like the examples we mentioned earlier.
-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
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“ADM helped us to create and regularly update our on hold message so callers receive timely, valuable and entertaining information about practice. More than one caller has complimented us on the great first impression is helps us make."