Simple activation To place callers on Hold simply press Flash then Hold, to go back simply return to caller and voice deactivate or press Flash. Hold Activation on any PBX telephone or many compatible 2-4 line phones . Simple to install 1 minute installation - just connect to one corded phone or to cordless base and all phones and extensions work.
Messages on Hold – continuous loop of music and messaging that plays as callers wait to speak to a business representative. Messages On Hold present a mix of marketing messages and customer service information that is mixed with music to play in a loop for callers waiting on hold.
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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
Website: https://info.umkc.edu/hr/wp-content/uploads/2017/04/Telephone-Etiquette.pdf
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Our team is putting their hearts and minds into offering patients more options today, while discovering and innovating for tomorrow.
NEC SV8100 Telephone System User Guide (for SV8100 12-button and 24-button phones) KEYS AND BUTTONS ON YOUR PHONE Incoming Call/Message Waiting indicator light Flashes red quickly when a call is ringing your phone; flashes green slowly when there is a new message in your voicemail box. Found on upper right of tilting display panel. LCD display
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(Santa is popular at Christmas), to conversational, corporate, high energy, emotional or casual. Contact Us
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Producing on-hold messages that are appealing to your callers is essential. By combining a well-written script and the right voice over talent, your business will have a powerful program that keeps callers captivated. Company Background Script – Promotional Script – Core Value Script – Call to Website Script
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Extremely happy with the professional service from the team at Messages on Hold. Thanks to Sophie, Jaity and Katrina.
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Knowing which headset will work with which telephone system can be a minefield but these people are always keen to advise.
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Each of your telephone lines must be configured to use the built-in message on hold mailbox in program 3103. Press Intercom 700 Dial 300 (301 in version 3 systems) Press 72 Press 1 to record a message on hold Lift the handset and record your message Press # when finished
Weave needs to change their hold music or the god aweful noise that loops in hold. It has static and electronic screeching noise that hurts your ears. Anonymous commented · August 9, 2017 12:45 PM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
A number of practices answer their phones from 9 a.m. to 5 p.m. and are “closed” for an hour at lunch. This means that the office is available to take phone calls for just seven hours per day.
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The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and entertained while they wait.
Imagine a network of “connected” phone agents who are able to reach out to a colleague for help or advice in the middle of a phone conversation with an important client.
On Hold Switch. Our unique On Hold Switch (OHS) devices are specifically designed to allow users to play professional music or messages on hold through an ordinary ‘residential type’ telephone line. This device works with single line and cordless phones. With the OHS, you can connect any type of audio device as your audio source, be it an
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The VTech 4-Line Small Business System Main Console (CM18445), works with the Easy On Hold® 2 Channel Business Audio System, allowing streaming music and messages on hold that sound just like a major call center. This VTech phone has a place to plug in our message on hold player device, so callers will hear your messages while they wait on hold.
We supply many styles of messages including music only, music plus reassuring courtesy messages, trivia or humour. In addition you could choose a dynamic mix of information about your business, products, and services along with educational consumers tips.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information. The voice talent is excellent and seems to be a great fit for their target audience.” - Mike Kurtz / On Hold Messaging Association's MARCE Awards Judge
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-88% of callers preferred on-hold messages to other hold options, and 16 – 20% made a purchase based on an on-hold offer.
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
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Our 249-bed facility is located on the North Well University Hospital campus in Manhasset, Long Island. This close proximity to the hospital allows residents to receive state-of-the-art emergency care when needed.
Why a "Holiday Message On-Hold?" For starters it's always a good business practice to wish your customers a happy holiday, no matter which one. Don't you wish your customers a happy holiday in person? With you as the customer, don't your Vendors wish you a happy holiday? WELL, don't overlook the time your clients are on hold. Let them know you care enough to say "Happy Holidays, Happy Halloween, Happy Mother's Day," and on and on. Next, it makes good business sense to let your customers know about upcoming holiday specials and special services you offer. Everyone takes part in October - January marketing. Flower Shops and Jewelry outlets excel on Mother's Day, Valentine's Day, etc. Perhaps your business observes special store hours for the days surrounding Passover, Memorial Day, and the rest of the holidays. At Powers Productions we're glad to give you discounts on future Message On Hold and Update productions, still without contracts or "forced" updates and without further monthly/yearly music license or talent license fees. You'll never pay for a production you didn't need like you might experience in a "use it or lose it" scenario. Be sure to contact us for your best price on your Message On Hold, including Holiday Messages (702.868.7676) Some Holidays to consider... New Year's Day, Doctor Martin Luther King Jr. (birthday), Groundhogs' Day, Saint Valentine's Day, President's Day, St. Patrick's Day, Easter, April "All Fools' " Day, Cinco de Mayo, Mother's Day, Memorial Day, Father's Day, Independence Day (4th of July), Labor Day, Rosh Hashanah / Yom Kippur, Halloween, Thanksgiving, Christmas, Hanukkah (Chanukah), Kwanzaa, Your Special Holiday ! Now Three levels of Message On-Hold for you to choose from: (Learn more about these levels of productions below) If you'd like to know more about an on-hold message for your company keep these facts in mind (recent surveys) : 6 out of 10 callers put on hold without a telephone message will hang up. More than 9 out of 10 callers say waiting on hold with silence makes the wait seem longer than it really is. Businesses that used message on-hold were able to retain 40% more calls. There is NO NEED to EVER have a client hang up because of silence on the line or because they were forced to hear a series of radio commercials while on hold, regardless the size of your company - Big to small. Remember, YOU CAN control what your client hears while holding! Click here for even more interesting Message On Hold Caller Facts Call 702.868.7676 (or Email us) for more information now ! Voice Prompts - Mailbox Greetings - IVR To find out about Telephone Voice Prompts Mailbox Greetings IVR (interactive voice response) and more, be sure to visit our PRICING page Voice Demos Listen to actual sample size demos of Message On Hold, Voice Prompts, Mailbox Greetings IVR (interactive voice response) plus and other Voice & Commercial Demos in our DEMOS section. Message On-Hold Playback Equipment The very latest in Message On-Hold Digital playback equipment. See both our CD and Cassette playback units. We can also supply you with the proper interface equipment for your phones even if they are of the Home Variety purchased at X-Mart! Click to find out more. $249 YOU GET ALL THIS WITH YOUR CUSTOM COMPLETE ON-HOLD MESSAGE : Creation of the copy ("script" for your personalized message). Background music with license fees paid for the lifetime of your production. You choose from our sizable on-line library to to pick the style and tempo that match your specific needs (We'll email you the link to our password protected online library). We can also accommodate your request for specific sound effects or even your company jingle. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Female voice or additional voices are at a slight additional cost. The actual production of your message (with our 32 Track Digital Recording Suite) including the proper number of "information paragraphs" and songs based on the length of your production, all "mixed and mastered" together. A Master Compact Disc (CD) or Cassette copy of your production (depending on your need). The overall master of this production is kept in a permanent audio file should you wish to make changes or additions at a later date. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages, or messages with updated information, provided at drastic discounts. Customer Satisfaction! With over 20 years of Telephone Message On-Hold experience and over 30 years Voice-Over, Narration and Industrial read experience we always stand behind the quality of any production. We want you to be proud of your production and recommend us to other businesses and business associates of yours. Referrals are welcomed and rewarded! Only $249 with your $30 Discount ($279 retail) (back to top) $149 YOU GET ALL THIS WITH YOUR CUSTOM LIGHT ON-HOLD MESSAGE : Company Name Highlighted in alternating messages. Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Also included are female courtesy greetings, if requested (other voices or all female voicing at slight additional charge). The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds. Alternating messages will highlight your company name during this three-minute production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Complete production at a special price. Only $149 with your $30 Discount ($179 retail) (back to top) $49 YOU GET ALL THIS WITH YOUR COURTESY ON-HOLD MESSAGE : Your Courtesy Messages will remind your callers on hold that you will be with them in just a moment and are designed to work with your business. Background music with license fees paid for the lifetime of your production. You choose from a variety of styles and tempos to make sure your musical selection matches your specific business (audition courtesy music selections here). Professional Voice Talent with talent fees paid for the lifetime of your production. This "buyout" fee includes professional voice-over artist and member of the Nevada Broadcasters Hall Of Fame: Gregg Powers. Your courtesy messages may include all male or male/female mix. The actual production of your message (with our 32 Track Digital Recording Suite) including six courtesy messages spaced every 30 seconds during this three-minute production. A Master Compact Disc (CD) or Cassette copy of your production. Ownership! No Contracts! No forced updates! You own your completed production forever, without ever having to pay another music, account maintenance or voice talent fee again for the life of this production. Additionally you may want to request seasonal (holiday) messages or upgrade to our Custom Lite or Custom Complete production at a special price. Only $49 with your $30 Discount ($79 retail) (back to top) WHAT YOUR CUSTOM ON-HOLD MESSAGE CAN DO FOR YOUR BUSINESS: Provide a courtesy to your clients by not making them listen to silence or Radio Commercials (unless it's your own) while on-hold. They'll know you care about them and show their appreciation by remaining on the line longer, with a perception that the time on-hold was a lot shorter. Build the image of your company by making a small company sound large and a large company sound gigantic. A professional presentation is always well received. Drive more traffic to your Website by using on-hold time to promote its services and features and in turn build their loyalty to you by providing sign ups for newsletters, Email and other promotions. Educate and Inform you clients by using on-hold time to talk about a new location, new products, your many services, employee of the month. You might mention an upcoming Trade Show, Convention or other special event. Increase Sales by using this valuable time to mention special sale items, closeouts, extended hours, bonus and customer referral programs. Whatever you need to say that you may not have time for when actually talking with your busy client. Entertain your clients by letting them know the history of your company and some of its achievements. It's possible to even include your company jingle, radio commercial and recorded customer testimonials. NOTE: If your production calls for media other than CD or Audio Cassette, just let us know. We can transfer to just about any media available* including DAT, Loop Cassette & Minidisc. We also can output your production to just about any audio/data format, including WAV, VOC, VOX, VAP, Dialogic ADPCM, PCM, SND, SAM, Real Audio and more*. *Some media other than CD or Audio Cassette may require a slight additional charge. Call for pricing. **Because of licensing, some formats may require a slight additional charge. Call for pricing T H E M U S I C P O L I C E Currently, the word is "Big Brother" is actively and aggressively phoning businesses in search of illegal and non-licensed music playing On-Hold. At Powers Productions we use only fully, legally licensed music but as a courtesy we want you to be aware of current copyright laws! Please visit our MUSIC POLICE page for more information on this topic and actual links that will allow you to check out your responsibility to license music on your own. Also included are tips from the Better Business Bureau, Copyright and Licensing laws from ASCAP, BMI and SESAC. CLICK HERE TO SEE OUR REPORT HOME | MESSAGE ON-HOLD | EQUIPMENT | RADIO-TV-INTERNET | PRICING | SPECIALS All product and brand names, logos, trade and service marks are registered to their respective companies. Hardware and Equipment offered for sale is subject to availability. Always check for current pricing on our products and services. NOTE: Copying or broadcasting in any form, content found on this Website may be a violation of Intellectual Property Copyright Law. You must obtain consent or permission from Powers Productions to use any content prior to use. Home Pricing Samples Contact Plans Promotions On-Hold Auto Attendant Plan Professional Plan Premier Plan Cell Phone Greetings 100-Word Greeting 50-Word Greeting Professional Call Center Compare Plans Equipment Music On-Hold Player Cell Phone Adaptors Samples How It Works F.A.Q. & Support Become a Reseller complete with your choice of royalty free music Voice Samples:
On this page, we've featured some of our best on-hold messaging voice-over talents, but if you don't hear what you are looking for, please do contact us for help. It's free to ask us for samples & auditions with no obligation.
A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
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The most common codecs are G729 (compressed) and G711 (non-compressed). They are designed to compress human speech, and often cause a loss of audio fidelity — which is worse in some languages than others. On hold music that has been specifically designed for that purpose, to be used with VoIP systems and codecs, can sound great. But it is not easy to come by.
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Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
Allows others to hear your audio while on the phone on some Samsung and new Sony Ericsson phones. Besides that, its a music player that goes full screen on landscape mode and has a funny sound board. I made a toggle button that hangs so you can use it for hold music during a …
Note that the music will always play from the beginning each time the unit is turned on. This isn't a problem when using the device for music on hold, it's intended purpose. But for my use, I bought a bunch of 1 GB USB drives, and recorded different "cheesy elevator music" on each, which we will be able to change out for variety.
simple process you can have your own customised message within 7 days. How hard is it to do? Not hard at all! Using a specially created web portal, your Budget
Every call placed to your business is a possible sales opportunity. Whether a caller holds for a few seconds, or a few minutes can make a big difference in the outcome of that opportunity. A customized, sales oriented message program from hpc will help you give your callers a reason to stay on the line.
A high quality USB Digital Playback Unit automatically loads your program and runs 24 hours a day with no moving parts.
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As part of our strong customer service commitment and our lifelong competitive strategy, we have established our Quality Assurance Lab program. We have modern equipment to virtually test any durability, precision and performance. One of our excellent representatives will be happy to tell you more about it in a moment.
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Free Stock Music provides free music for download and even has a tag for music on hold. Beatsuite is a great resource for royalty-free hold music, and they also offer professional voiceover services for on-hold messages. Easy on Hold is another great site, and they even break down how their system works with all types of phones, including VoIP!
Clients running cloud based VoIP phone systems have their phone recordings supplied as digital files only. We optimise all such recordings for best playback quality and work with your IT team or phone company to ease the update process and ensure the highest playback quality to your valued callers. We become your AUDIO MARKETING ARM that produces periodical message updates and music refreshes to ensure your telephone on hold messages are always up to date and relevant. “If your telephone on hold needs are facilitated by another company, why not challenge us to do better” Be sure to browse our website to discover the full breadth of our Messages On Hold, Music On Hold, IVR and Phone Prompt services. "I found the system worked great for us. Customers can now enjoy learning about our business while on hold instead of hearing silence. We can also create our own messages to suit our needs for sales or special occasions. Very happy with the system and the efficient installation." "Thank you for the prompt service and quality product. The sound quality is fantastic and the ability to update our message on such a quick turn around time is great". “Big thanks to Evolved Sound for setting up our on-hold messaging system. It’s great knowing we can give our customers important information and promotions before they’ve even spoken to a member of our team. The flexibility to change our on-hold message has been incredibly useful and we’re thoroughly impressed with the sound quality. The team are highly efficient in the installation of the system and in providing any assistance we’ve needed.” "We have been using Evolved Sound for our on hold messages for some time now, and would recommend the service to anyone. The recordings are professional and the service we receive is fantastic" "Your service is exceptional when we compare it to some of the others we have to cope with!" "This is brilliant. Please take some time to listen to this as it is spot on and super professional." "We purchased an on-hold system from Evolved Sound in December 2004 and despite being located in a different city found it quick and easy." "The system has been fine and reliable. In the long term, your product will be more cost effective compared to what we were running in the past through our previous supplier." "I would like to thank Evolved Sound for their professionalism and efficiency in assisting SPC Ardmona produce a new and greatly improved on-hold message. The new message now provides callers with up to date information about new products and general company information." "All is working fine since the on hold system was installed. Although we wouldn't lose too much business if callers hung up, the systems certainly helps them stay connected with us while on hold. The on hold system also gives us a chance to put relevant information forward which assists in pushing our corporate identity." "We finally had the on hold music system connected by our phone people. It is now working very well and we may look at changing the music down the track too." "The MOH software has been great - we tried a CD player but then it died. We tried the radio but it kept drifting off the station. We had silence for ages but then customers didn't know if we'd hung up on them - not good customer service!" "Easts was looking for an alternative to CD based messaging, by having flash based audio we haven't experienced any drop outs or need to change CDs. Just set and forget." "Thanks for great work in setting up our 'Messages on Hold' within the first 3 days we gained an extra sale, which has paid for the entire cost of the system you put in. The Evolved Sound 'Messages on hold has become an invaluable tool to let our customers know what additional services our company offers and the whole process from script writing to final installation was a breeze." "Since we have been running the on hold system, we have received a lot of positive feedback from our staff. They have said using on hold is a great way to provide customers with information that they don't already know about. We found the order process to be very easy and overall we are very happy with the end result." "Since implementing our on hold system both members and non-members have commented favourably on what they now hear when on hold. It is a very practical and cheap way to promote our products and services. Evolved Sound were great with the scripting and ensured that all our requirements were met. The end product sounds spot on and gives us a great professional image." "Although we don't put callers on hold too much, we do receive positive feedback. Callers have said it is good to have some relevant information to listen to while on hold rather than the local radio station. With that in mind, we know when they are placed on hold with the system supplied by Evolved Sound they will be looked after". "We used the services and purchased on hold systems from Evolved Sound for numerous Government departments. It has been a very good company to work with. The production times have been to schedule and follow-ups were good too. Overall we have been significantly happy with the service and I would give the service a rating of 8 out of 10" "Working with Evolved was great, we choose our voice over artist from the selection of recordings offered on the website. Evolved assisted us with the content of our recording offering insightful input into what makes a message work. The recording was done sooner than expected and we where happy with the review/ feedback process that evolved have in place. It gave us ample opportunity to fine tune the recording to suit our market. We valued our experience with Evolved and have no hesitation in recommending Evolved to others. GAMEHEAD will certainly be using evolved again in the future". "Since purchasing an on hold software package we have enjoyed the flexibility to mix and match messages at a whim. When there are new promotions or new models arrive, we like the ability to quickly slot in the new recordings, without having to re-record everything again. The ability to provide separate content to different car divisions from one central server has been a very useful feature too." The following clients through sub-contract thank Evolved Sound - Transworld Group, uni Mitsubishi Pencil Co., Swift Freight International, Sheraton Hotels & Resorts, Radisson SAS Hotels & Resorts, Panasonic, Motor Harley-Davidson Cycles & Le Meridien.
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Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
By learning the Unique Selling Points of your organisation, we will craft a powerful on hold message script that meets your customer relationship, communication, marketing and business objectives. Your messages are then digitally recorded by our talented voice artists.
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When your company phone rings that caller becomes a prospect. That brief time, spent on hold, can be an extremely powerful marketing tool; and the difference between gaining a client and losing a client. Our approach to on-hold messages is simple: Combine a captive audience with skillfully crafted ads, the right audio image and real marketing objectives and you'll hit a home run every time!
Every second counts so use your time wisely. Your on hold messages are an asset to your company and can help your business grow. For all other enquiries – Press 4, or hold and you will be connected to an operator. Please call back at these times or press 3 to leave your message and we’ll get back to you. For Billing Enquiries – Press 1 For New Customers – Press 2 For Customer Service – Press 3 If you would like register a new service cal – Press 1 If you are expecting an engineer today and would like an estimated arrival time – Press 2 To cancel or re-arrange an engineers visit – Press 3 For Emergencies and all other enquiries – Press 4 _________________ Script 4 Alternativily please submit your query through www.YourCompany.com forward slash support for further assistance.
Custom Messaging on Hold couldn’t be easier to get started with. You have the option to record your own messages or we can arrange for a professional voice artist to record them for you. We also offer a choice of on-hold music depending on what best suits your business, with a range of tracks from gentle, relaxing music to fast-paced tunes.
“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”
4.) Leider befinden sich zur Zeit alle Mitarbeiter im Gespräch. Bitte haben Sie etwas Geduld, wir sind gleich persönlich für Sie da. - PAUSE - Leider sind noch immer alle Mitarbeiter im Gespräch. Bitte haben Sie noch etwas Geduld. Gerne können Sie uns auch eine E-Mail senden an [email protected]. Wir rufen Sie dann umgehend zurück.
Get Started with Spectrio Today. Take the next step towards increasing your customer engagement . Get a Demo
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Sure! If you can hear it on the phone, we can produce it and bring it to your callers. We do Auto Attendants, Phone Trees, After-Hours/Closed Messages, Voicemail Greetings, IVR Prompts, Conference Call Messaging, Holiday Messaging, and more.
Call hold/call wait is a network feature (while it is activated by the handset) as such any music would be supplied by your carrier, there should be some there but chances are it's some wonderfull elevator style stuff (I'm partial to Brahms myself 😉 ). Apr 13, 2009 7:29 PM Reply Helpful Thread reply - more options Link to this Post Apr 14, 2009 2:23 PM in response to r.cloud In response to r.cloud
Need on hold music for your business phone line? On hold music is a necessity for any client facing business phone system. Use on hold music as an opportunity not only to help your client pass time while waiting but to affirm your brand identify as well.
Our affordable pricing allows you to request several programs a month or year to compliment your outside promotions and marketing efforts or to promote seasonal items or services.
Easy On Hold ® has much more to offer than most message and music on hold providers. All scripts and audio: 3 business day maximum turnaround. Often 1 to 2 weeks (or more). Highly qualified engineering support 24/7. Part-time or third-party.
Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
83% of callers who are put into a queue without custom on-hold features will hang up after just 15 seconds. 36% of these people will never call back again. With Custom hold messaging you can reduce hang-up rates for your business and engage callers while they wait.
Do you need benefits and eligibility information faxed or emailed? Just call this number to access our automated Voice Portal. Dental offices can receive patient information via fax or email. Members may receive eligibility, benefits, and claims information via email, as well as lists of participating dentists in their area. Please make sure we have your current fax and email information before submitting your request. To verify, visit our website at w w w dot delta dental n j dot com. Log in to Benefits Connection. Click “Profile” under “Other Tools.”
Don’t allow their holding time to be a waste of time for them or for you as a business.
Very quick turn around, extremely professional and easy to work with. Highly recommend!
Depending on which ESI phone you have, use the appr opriate diagram (below) to connect it. Each diagram represents the panel on the phone’s underside. Note: The “Top of phone” and “Bottom of phone” references in these diagrams show the correct vertical orientation of the phone — i.e., the part with the display is the top.
