-Callers stay on the line up to 25% longer when provided with On Hold Messaging versus “dead air” or “background music,” and up to 17% longer than radio.
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On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Let’s face it, customers who call to a business don’t want to be on-hold. The best on hold message is no hold at all!
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Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".
All of our On Hold phone message packages come with No Contracts – Just Excellent Customer Service! Many On Hold Message Companies lock their clients up into iron-tight, inescapable contracts for up to 24 months! Frankly, at Smart On Hold we believe in keeping our On Hold clients by offering the best customer service and assistance, at the
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Hold music keeps your callers distracted from the wait, although it should not be considered a fix for long queue times.
With men, women and children of all ages, and a range of different styles, we’re bound to have the ideal voice. VoIP Phones & Solutions
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Free Stock Music provides free music for download and even has a tag for music on hold. Beatsuite is a great resource for royalty-free hold music, and they also offer professional voiceover services for on-hold messages. Easy on Hold is another great site, and they even break down how their system works with all types of phones, including VoIP!
Voice over Internet Protocol, similar to cellular networks, is handled digitally. Ringback is one way in which VoIP is setting itself apart from traditional telephony services. When you subscribe to business VoIP, your phone will most likely come pre-programmed with both ringback and on-hold music. VoIP providers, unlike cell phone carriers, don’t charge extra for ringback tones. Not only that, you can upload your own custom ringback and on-hold music, such as a favorite song, a customized soundtrack, or even a customized greeting or up-sell message. VoIP subscribers can select different connect and on-hold music by accessing their online portal.
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