“The human brain reacts differently to different types of music, eliciting very specific emotional, physical, and behavioral responses, almost as if music were a map, communicating emotions to a brain even better than words. As in conversation, different inputs stimulate nearly all of the brain.”
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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.
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1. The Welcome Greeting. This is the first greeting callers hear when they call your company. Sample Scripts: “Thank you for calling [company name].” “Thank you for calling [company name].
Why would you spend hundreds or thousands of pounds enticing new customers to call your business only to provide them with an initial experience that is less than stellar and doesn’t reflect your business’s brand? Why wouldn’t you utilise this opportunity to market your business services and products to a captive audience?
Everyday, around the clock, anytime your callers are placed on hold, PawsTime plays fun, educational information and relevant treatment recommendations custom written for your practice.
What’s the average length of the musical interludes in a Message on Hold program?
We offer the best in professional voice overs, high quality music, scripting, and audio branding. Canadian owned and operated, Impact Communications can enhance your marketing strategy.
THE PROBLEM...This unit has the same issue as the box we were using from the professional company. Sounds great when callers using lan line but horrible when customers calling from cell phones. Even with the the volume knob turned to maximum.
The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer.
Message on Hold starts with a great script. A basic script consultation is included with every order. One of our script consultants will review your script and verify pronunciations of any special terminology, as well as provide suggested verbiage improvements, if necessary. For custom script orders, your consultant will take your ideas and source materials and transform them into customized scripting that will engage your callers. Our experienced staff will work with you to create, revise, and finalize your audio script so that it’s ready for studio production. We’ve helped businesses of all sizes, and within various industries, ensure their scripting will keep their callers informed and engaged.
OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
The effectiveness of the first three above-mentioned elements are often neutralized by a poor understanding of the broadcast carrier of the On Hold message and how it affects the recording process. For more information on this topic, click here.
When your callers are on-hold, it’s a perfect opportunity for you to promote your business, company, products or services. It’s also an opportunity for you to provide generic tips and content that will catch the interest of your callers. This strategy is called being abundant and being abundant in the business climate today can yield your business more dividends by directly increasing the loyalty and satisfaction of your business clients.
Depending on which ESI phone you have, use the appr opriate diagram (below) to connect it. Each diagram represents the panel on the phone’s underside. Note: The “Top of phone” and “Bottom of phone” references in these diagrams show the correct vertical orientation of the phone — i.e., the part with the display is the top.