You might be thinking, “Great, thanks for the info, I’ll go pick something neutral, like classical, or upbeat, like pop.” Slow your roll—there’s a lot more to hold music than just genre.
Stream information straight to your callers ears using Sound Results on hold marketing messages. Even if your callers spend very little time on hold, consider that the average custom marketing on hold message is just 20 seconds in length or less! Hold messages are a proven and effective vehicle to market your products and services to your callers.

Lastly, real-time status updates are a useful way to keep track of your messaging system. With marketing automation, they can be sent to a manager for better decision making. Web-based management portals allow you to see account details as well as past and present on hold productions. This way, you can track the status of a particular customer’s production request, analytics and your on hold messages all in one place.
Where this creates an extra snag with music on hold is that the loudest part of a song doesn’t typically come in until the final chorus or reprise. This means that if you just listen to the first 10 seconds to check that your new hold music is working, then chances are you’ll be blissfully unaware that three minutes into holding (just as customers are beginning to feel irritated anyway), you start playing a sound like fingernails on a blackboard to them.