Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
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On-hold messages allow a company to market to the caller while keeping her on the line. A phone company can use on-hold messaging to tell customers about a new service or feature; when the caller reaches a live person, she has an immediate opportunity to ask about a feature mentioned in the message. On-hold messaging also allows a business to
The Grace Digital Message and Music on Hold Media MP3 player is an on-hold music and media player designed for use with almost any business telephone setup including PBX, IBX, or Key Phone systems. Keep your customers, clients, or coworkers occupied and …
Why wouldn’t you give the same attention to the tool that keeps your callers on the line? "As a species, if you like, we feel like music helps us. That's the only way you can explain it persisting for so long." –Professor Adrian North,Head of the School of Psychology and Speech Pathology at Curtin University, Huffpost.com How to Choose On Hold Music for Your Business
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* * Please note that your phone system must have on-hold message capabilities to play an on-hold message. Click here if you need to find a phone system.
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Someday somebody’s gonna put you on hold and make you cry… Cheer up, you’ll only have to hold on for one more day.
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Here’s something else you can do with your mobile phone – it can help you run your business, whether you’re a team of one or many. Today, most business owners stay in touch with customers using both an office phone and a mobile phone. Because they don’t want to mix personal and business communications or give out their personal phone number, they typically buy a separate cell phone. LinkedPhone is changing that – and saving business owners a lot of money in the process.
So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.