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On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.

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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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A hold messaging system provides a better calling experience from start to finish as you can also integrate VoIP Phone Solutions into your system. This routes calls to off-site locations and expands your ability to answer calls in a timely fashion and communicate with customers even if you are out of the store or office.
On Hold Message - What's Yours Saying: http://www.thephonevoice.com to get your recorded phone messages!

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All plans are annual plans, paid monthly. Cancellation fee is half the remaining contract fee at time of cancellation.

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Phone call analytics are certainly not something that came with the original 1960s technology. However, it has become one of the most useful aspects of on hold messages today. Now, you can track and view how calls went through an online portal connected to your messaging service. This will allow you to see when callers hung up on toll free numbers, who chose to purchase something due to the messages and more. If you want a new way to keep track of your business calls, the analytics services that come with on hold messages could be a big help.

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    Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.

    This is an easy and effective way to improve your business image while providing greater value to 85% of callers who prefer an on hold service with commercials over silence.
    So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.

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    Join 100k readers and get exclusive VoIP industry headlines delivered to your inbox. What is Omnichannel Customer Service & Ways to Deliver It Is Cold Calling Still Effective In 2021? The Surprising Answer Statistics Show Latency Test for VoIP: How it Impacts Call Quality and Ways to Fix It

    There are many online companies that specialize in creating on-hold recordings, such as Snap Recordings, On Hold Company, or On Hold Marketing. They each offer a range of services at varying price points.
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    Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.

    Listen to samples from our talent and choose the voice that appeals more to your brand. In addition to on hold messages our voice talent can also record voicemail greetings, radio commercials, video presentations and more.
    Our custom video production services include website videos, corporate business videos, product demos, TV commercial spots, and infomercials. Our creative production team can help you rapidly expand your business, attract more customers, and sell more with branded promotional videos. Website Videos

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    Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.

    Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!
    Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.

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What’s more, you will find the option for both, silent and active monitoring, which means that if you want to provide training to a new colleague whilst another team member is in the midst of a support phone call, that is easy to do with the silent monitoring option. Or, if one of your team members is dealing with an issue that requires escalation and they need you to get involved that is possible too all in just a few clicks.

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5) Should you opt to write your own on-hold script to make it sound more personal, don’t forget to read it aloud yourself to see your long your message breaks. An experienced and reputable provider should include the creative copy-writing as part of the package.

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-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.

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