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Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images

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Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer! .

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Very quick turn around, extremely professional and easy to work with. Highly recommend!
Here’s what happens to our two example tracks when we use some amplification to introduce clipping into the mix:

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Home Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products View All Access Controls Sound Masking Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Local Area Paging Solutions Paging Systems Voice & Data Cabling Network and Gateway Equipment Premise Wiring Telephone Systems VoIP Wireless Phones Digital Signage Voicemail and Unified Messaging CTA Support Get Support Our Support Promise Blog About Contact Make the most of time on hold. Engage clients. Reduce hang-up rates. Communicate your message in a powerful entertaining way. Professionally scripted and recorded messages can help increase sales and keep your customers hanging on the line with audio marketing solutions. Promote special offers and deals Educate listeners about services or products Provide customers with useful information or alternatives to waiting on hold Entertain with royalty-free music or local radio stations
A contact centre management software not only gives your agents the ability to respond to call from within the software, but it also lets you manage agent productivity through shift rosters, reports on performances, live agent dashboards, call recordings and more.

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With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.

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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")

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    Website: https://www.spectrio.com/on-hold-messaging/this-is-what-an-on-hold-messaging-system-can-do-for-your-business/

    We know your brand is the headliner, not the opening act! That’s why we offer a deep playlist of fully licensed, 100% commercial-free music, customized scheduling options, and our easy to install media player that connects to your existing stereo system receiver/amplifier and plays over your speakers.
    With our 215 suites and guest rooms, we are providing the perfect ambiance for your family vacation and perfect site for your next business meeting and other special events. For more information about us please visit our website (website). one of our hotel customer service representatives will be there for in just a moment.

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    Birmingham Telecom have handledour transition from 30 year old analogue lines to VOIP/SIP 3CX phone system brilliantly.The pricing has been very competitive and their technical service is second to none. They are always on hand to guide us through and problems and answer the 'silly' questions we have had.I would Thoroughly recommend them to anyone. Need a Quote from us? Get in touch and receive a call back from one of our specialists within an hour …..

    Website: https://www.onhold.com/blog/easily-upload-onholdcom-custom-music-on-hold-marketing-for-your-net2phone-voip-system1916968
    "I just wanted to tell you that I was on hold the other day, listening to the Halloween / Road Hazard message you wrote. It’s so funny! And the voices are hilarious, too. It made my day!" - Suzy Mitchell / Hercules Tires

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    UPDATE: I have had this unit for almost 2 years now. It is connected to a UPS battery backup. I has literally been running non-stop since I set it up over a year and a half ago.

    "Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
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    Holdcom offers a range of equipment solutions for Message on Hold that will ensure high quality sound at the right time, all the time, for you… and your callers. Before you decide on a Message on Hold equipment solution, there are a number of factors to consider: Number of locations Number of updates per year Message on Hold customization needs Security (from tampering and/or theft) at single or multiple locations Hands-on capability for update implementation and maintenance Length of desired Message on Hold system contract

    Though it can be convenient and cost-effective, don’t let Bob from the copy room record your telephone voice messages. Phone communications represent a crucial component of a successful business. Whoever you pick will become the voice of your brand and business. When choosing a voice for your on-hold recordings, your target audience should be the most important factor. Who would one of your prospective clients take advice from? Who would they find the most captivating and trustworthy? Whether they’d prefer a conversation with a friend, command from an authority figure or advice from their mom, keep your audience’s needs at the forefront when listening to voice samples. Concept & Copywriting Directing & Producing Latest Audio Formats I'm a small business. Do I need professional recorded messages? Yes, you do! The size of your business has no bearing on its quality and professionalism. Whether you have a team of 200 employees or you're the one and only, having a professionally recorded message puts your business in a different category. This level of quality and attention to detail is a testament to your professionalism and dedication. On-hold programs vary from industry to industry. A doctor may tell you what insurance coverage they accept, while an auto body shop may want to share directions for after-hours drop-off information. Regardless of your industry, there are a few things all businesses should consider including in their on-hold program: Of course! In most case, we do recommend the use of music. Music is essential to most productions. At Migrate Sound, we spend countless hours looking for the right piece of music. When the music is right, your audience will go from being interested to being attentive and absorbed into your story or message. This is a subjective matter and can only be answered comparatively with other businesses providing the same services. We are probably more expensive than those online services. Some of these guys will sell you a fully produced message for $25. That said, we are definitely less expensive than those large Hollywood studios who charge a whopping $350 an hour. We are a small business in Santa Clarita, California. We care about the quality of our product, and more importantly our clients. We're happy when you're happy and we will do whatever it takes to get you there. Audio is our business and we've been doing it for many years.
    How to Format Your On Hold Script. For an average IVR phone system where customers are on hold for 1-3 minutes, it’s wise to have at least two courtesy messages and two marketing messages, with each message timing out to precisely 30 seconds (:30). Hold music should play in between the messages for 30 seconds (:30).

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Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.

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- Audio file names should contain only upper and lower case letters, numbers, underscores, and a single dot ‘.’ symbol only.

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We have a guide that may be helpful when it comes to the task of writing your script.

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