So how do you choose the right hold music? Start with what’s appropriate for your business. A funeral home wouldn’t blast the Bee Gees. A sports arena isn’t going to stream some easy listening to the fans. Know your audience, understand their mind space, and pick your music accordingly.
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You’ve heard the basic format for on hold messages before: “Thank you for holding. A representative will be with you shortly…” But there’s far more to an on hold message than the same robotic voice over and over.
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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
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UPDATE: I have had this unit for almost 2 years now. It is connected to a UPS battery backup. I has literally been running non-stop since I set it up over a year and a half ago.
Creating dynamic and captivating on hold programs has never been easier! Simply create your free account, and you will be taken to our newly updated order portal. In just 5-7 business days, we will deliver your custom Message On Hold in the audio file format you need, so you can easily implement it into your phone system for callers to enjoy.
In a few simple steps you can have a customised sell on hold message in as little as seven days.
The most engaging messages are slightly unique in nature. They combine a mix of clever scripting and music. Slight humour is often used to promote a product or service and is usually quite effective. It's also very important to choose both the written and spoken tone that appeals to the characteristics of your audience. If your target market is the younger generation, a script that includes slang words and is quite laid back would be an excellent choice. If your target market is primarily business professionals, then a more articulate choice of words would be more suitable.
If you're not actively planning content for your on hold program, and, say, play the radio on hold, you're not controlling what you're playing on hold. You're at the whim of a Radio DJ or program manager, who might play music that's unappealing to your callers or who might be producing and playing ads for your competition.
Unfortunately, it gets worse. Due to general sloppiness when it comes to setting the volume level for music on hold, a form of distortion known as “clipping” can appear, and regularly does if you’re willing to believe personal anecdotal evidence. If you want to know about the science behind clipping, then Wikipedia will tell you everything you need to know, but for those of us who have things to get on with, we can get by just knowing that when something is played too loud down a phone line, the sound starts to distort and sound really horrible.
Hold and transfer music is a small business phone system feature that Ooma offers to help make your customers’ hold time on the phone go by faster. Buy 1 Get 1 Free Business Phone:: BUY NOW. Get back to business for half the price. Buy 1 …
What do you think is the best on hold message your business needs? Let us know by posting a comment! If we like your idea we will record it and add it to our collection of royalty free sounds. Need music for videos? download unlimited royalty free music and sound effects Royalty Free Music & Sound EffectsUnlimited download / Lifetime license / New music daily RECENT POSTS 5 Places To Download Music On Hold Read This Before You Buy Music On Hold (MOH) Make Money On YouTube: Halloween Music Videos Gifts For YouTubers [5 Great Gifts Under $100 That Any Creator Wants] Music For Educational Video CATEGORIES Affiliate Marketing (3) Announcements (6) Customer Spotlight (5) Freebies (5) Make Money On YouTube (12) Music Download Charts (18) Music Licensing And Copyright (12) Support (9) Video Creators Tips And How-To's (47) Unlimited Download Unlimited access to the entire catalog. New music added daily. Lifetime License Your licenses never expire even when you cancel your subscription Promotional video Training video Presentation / slideshow Film / documentary Podcast / audio book Game Explainer video Advertisement On hold system Video intro / outro Wedding video Vlog / YouTube
Humor is a gift you can give to your callers. It lightens the mood, relieves stress, and can even ignite those random explosions of joy known as laughter.
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