On Hold Messages going over 400 words will incur a charge of $40 for each additional 100 words.
On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
.
In an industry dominated by men, Courtney Casey, Director of Marketing for Accent Computer Solutions, Inc., is making her mark on the world of information technology. Courtney has been immersed in the IT field most of her life and has been molded into the tech savvy expert she is today. She began working for Accent while earning her Bachelor's degree from California State University, Long Beach. Known in the Inland Empire as the "Tech Girl," Courtney is a regular columnist for the region's newspaper of record, The Press-Enterprise. Her columns address topical news trends, new technology products, and offer advice on how to embrace technology or avoid common IT pitfalls. Serving San Bernardino, Riverside, Los Angeles, and Orange counties
You can create a professional sounding on-hold message with a few tools that you may already have on-hand. All you need is an audio recorder (this could even be your cell phone), a good microphone, and someone who’s willing to be your voice actor.
No list of top 10 “on hold” songs would be complete without an appearance by one of Motown’s finest groups. You may find that moment when you are taken off hold to be a “miracle” of sorts, depending on how long you are kept waiting.
AyerPlay is a major supplier for Nationwide Insurance, VCA Animal Hospitals, Coldwell Banker Real Estate, Vision Source optometric offices and more.
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
Promote your business to the callers while they're on hold. Inform them of your range of products and services, their benefits and how they can help them. Or just re-enforce your branding with some pleasant background music.
Fill in our Free Demo form and we'll send over audio examples from your industry and a bespoke audio sample to share with your team. Get a Free Audio Sample
To get a better experience, go to one of these sites and get the latest version of your preferred browser:
If you are running a VoIP (Voice over IP) phone system, we can also provide VoIP messages on hold, whereby we only supply the digital content excluding the equipment. If your organisation is only using a single telephone line and not a PBX / PABX multi line phone system, you can still enable your telephone for on hold by connecting to one of
Work with professional narrators that reflect your company's image. There is basically no time to save money, and use someone with a great voice. Narrating, is a profession and goes far beyond the sound of the voice.
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
A custom on hold message, mixed with on hold music ensures that callers know they are being kept on hold. This is important so customers do not feel abandoned or that they have possibly been disconnected. If there are no on hold messages or music at the end of the line, many callers will not wait long before hanging up. If you can provide them with some useful information, on hold phone messages can keep your callers online for considerably longer, allow time for your operators to answer and reduce the stress of callers.
Most of our customers update their On-Hold Promotions: When launching a new sale To inform callers of seasonal promotions or holiday hours. To reinforce updates to your website Billing Details Pay in Full for 3 updates to your On-Hold Messages and you'll pay just $139 per update (regular retail is $159 per update). That's a savings of $60! By purchasing this item, a link to a web form will appear on your Account Page in which you can enter your promotion scripts. This form can be submit to us 3 more times of your choosing (within 1 year of your invoice date).
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.