Whether you use the best hold music in the world or a simple repeating jingle, hold music is worth using for one reason. Customer retention. USA Business Telephone Today held a study of 30,000 callers.They placed each on hold for one minute, but split the callers into three groups and used different hold techniques on each before measuring the results.
Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images
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Make sure to check your phone system for any file requirements. The most common file format accepted is WAV. If you need to convert an audio file, you can use services like G711 or Audacity. Read More: 5 Ways to Get Customers to Love Your IVR Menu. How to choose the best hold music for your business. For telephone hold music, simple is best.
Set the right tone for the call by introducing your business in a welcoming manner. The message can be played either by itself or as an intro to IVR prompts.
Holdcom’s team of professional script writers, audio producers, and veteran voice talents customize and convey your on hold message, effectively promoting your value proposition and key initiatives. From branding to providing customer assistance, we are committed to producing more than just great sounding audio – we are dedicated to designing and aligning content with your image and marketing goals, while creating a positive customer experience. The value of a professional Message on Hold lies not only in quality, but in content.
A dedicated Holdcom Script Consultant will write your script based on your input, and marketing and customer service materials. Or you can write your own.
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Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
*This does not include phones purchased off the shelf at office supply stores such as Staples and Officemax. For the most part, these phones do not have the Message on Hold capability built-in. Add-ons are available for some models but their functionality can be problematic or inconvenient for the user. The best course of action is to upgrade to either a basic key phone system or one of the new virtual phone systems, for which Holdcom is a key audio production supplier. Contact Us for more information.
24% said that on hold messaging had been directly responsible for sales (54% were unsure as they do not track this kind of information)
Ever heard a recorded message that sounded so clear that it made you think someone had answered your call? We’ve all been there. It’s frustrating when you realize you just got excited about a recording. Even worse when it happens multiple times on the same call!
Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.
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4.) Tous les membres du personnel sont en ligne. Soyez patients, nous serons avec vous rapidement – PAUSE – Malheureusement, tous les membres du personnel sont occupés. Attendez un instant. Vous pouvez nous envoyer un email sur [email protected]. Nous reviendrons dès que possible vers vous.
** For example, if two franchise locations will be playing your messages, select 2 into the box. First
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