A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
It's the only song Alex Cornell has ever written. Cornell was one of the co-founders of UberConference, and in addition to being a designer, is a singer and guitar player who had always found songwriting frustrating. "Then I just came to it one day," he says. "I just wanted to write a pleasant melody designed to be heard over the phone." With encouragement from Walker, Cornell started messing around with the lyrics. He wrote and recorded it in one night, in 2012, as a voice note on his phone — and thus, this self-aware hold song was born, and lives on, seven years later.

Voice over Internet Protocol, similar to cellular networks, is handled digitally. Ringback is one way in which VoIP is setting itself apart from traditional telephony services. When you subscribe to business VoIP, your phone will most likely come pre-programmed with both ringback and on-hold music. VoIP providers, unlike cell phone carriers, don’t charge extra for ringback tones. Not only that, you can upload your own custom ringback and on-hold music, such as a favorite song, a customized soundtrack, or even a customized greeting or up-sell message. VoIP subscribers can select different connect and on-hold music by accessing their online portal.
Don’t allow their holding time to be a waste of time for them or for you as a business.