On hold messages are a marketing tactic used by businesses and organizations to deliver information to their callers who are on hold. Although it was invented in the 1960s, this technology is still very useful today. If you are a business owner interested in utilizing this marketing tool, you may be interested to learn about the many features it has to offer. On hold messaging provides a variety of technology features that you can use to your advantage. Keep reading below to find out how they can work for your business.
Your audio image is important. Phone contacts are often the first impression people have of your business. If they must hold on the phone, this is your chance to impress them with relevant greetings and telephone hold messages. Callers can be existing clients, future clients, potential customers, and they are all important. A professional voicemail recording boosts your credibility, and encourages prospects and potential connections to leave a voicemail when you can't answer the phon.
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"This whole 'Humor On Hold™' thing is pretty freaking stellar." - Rachel McGrath / On Hold Messaging Association's MARCE Awards Judge
On-Hold Messaging has proven benefits when it comes to phone call retention rates and in helping to upsell new products and services. Fewer Hangups Giving your callers something informative or entertaining to listen to keeps them on the line and avoids the dreaded hangs ups - which may result in the loss of a sale.
Caller Experience AuditBusinessVoice News NetworkCSR TrainingSonic Branding / Audio LogosRadio CommercialsCXSelect
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Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.
SpotWorks writes and produces fun phone messages on hold. As heard below, they entertain your listener with fun light hearted facts. Many of the messages cleverly tie in with the fact that the listener is obviously on hold. After all, why ignore the obvious fact? Phone Messages on Hold Samples. Fun Fact Phone On Hold – Sample 1
All our customer service advisers are busy. Due to currrent high volume of calls, it may be some time before an adviser is able to take your call. either continue to hold or press 1 and leave your details and we will call you back later today.
Even if you have a VoIP telephone system, your call will eventually go across the PSTN (like the traditional landline calls), where network operators are able to do whatever they like. Plus VoIP and mobile operators use high-compression codecs that degrade the overall quality of the sound. A good codec can take a 9600bps audio stream (toll quality ISDN voice) and take it down to the required bandwidth by a factor of 10 or more.
Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."
"Congratulations on Best of Show! I was in charge of the [Fifth District ADDY Awards] judging and was there when we played your On Hold Messaging. Very creative. I remember the judges commenting that it was a great use of an underutilized medium. Funny (and effective) stuff. Also goes to show that you don't need to go to the big city to get great creative work." - John McCafferty / McCafferty and Company Advertising
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Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
“I received my recording the next day, and was extremely impressed by the quality, not to mention the price." Madeleine Levy, theholidaymatchmaker