On-Hold Messages allows you to create a fully customized and professional production that decreases perceived hold time, educates, and even entertains your patients, all while they are on hold! Best of all, the system is 100% maintenance-free, allowing you and your Team to focus on your top priority, Patient Care! Create a positive patient experienceMake a good first impressionInform, educate & motivate callersPresent new treatment options Cross sell products and services Differentiate your practiceBuild patient loyaltyReinforce other marketing effortsOffer tips for proper oral careReduce caller “hang ups”
This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")

The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
This is an easy and effective way to improve your business image while providing greater value to the 85% of callers who prefer an on hold service with commercials over silence.