It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
Let’s face it, customers who call to a business don’t want to be on-hold. The best on hold message is no hold at all!

Using concise and simple words in your scripting helps ensure callers can comprehend what is being said. Although a complete on-hold message can be quite lengthy, it should include concise and to the point single messages. Aim to get each message across in around 35 to 40 words. Remember, what may read great in written word doesn't necessary sound great said out aloud.
Clients running cloud based VoIP phone systems have their phone recordings supplied as digital files only. We optimise all such recordings for best playback quality and work with your IT team or phone company to ease the update process and ensure the highest playback quality to your valued callers. We become your AUDIO MARKETING ARM that produces periodical message updates and music refreshes to ensure your telephone on hold messages are always up to date and relevant. “If your telephone on hold needs are facilitated by another company, why not challenge us to do better” Be sure to browse our website to discover the full breadth of our Messages On Hold, Music On Hold, IVR and Phone Prompt services.​ "I found the system worked great for us. Customers can now enjoy learning about our business while on hold instead of hearing silence. We can also create our own messages to suit our needs for sales or special occasions. Very happy with the system and the efficient installation." "Thank you for the prompt service and quality product. The sound quality is fantastic and the ability to update our message on such a quick turn around time is great". “Big thanks to Evolved Sound for setting up our on-hold messaging system. It’s great knowing we can give our customers important information and promotions before they’ve even spoken to a member of our team. The flexibility to change our on-hold message has been incredibly useful and we’re thoroughly impressed with the sound quality. The team are highly efficient in the installation of the system and in providing any assistance we’ve needed.” "We have been using Evolved Sound for our on hold messages for some time now, and would recommend the service to anyone. The recordings are professional and the service we receive is fantastic" "Your service is exceptional when we compare it to some of the others we have to cope with!" "This is brilliant. Please take some time to listen to this as it is spot on and super professional." "We purchased an on-hold system from Evolved Sound in December 2004 and despite being located in a different city found it quick and easy." "The system has been fine and reliable. In the long term, your product will be more cost effective compared to what we were running in the past through our previous supplier." "I would like to thank Evolved Sound for their professionalism and efficiency in assisting SPC Ardmona produce a new and greatly improved on-hold message. The new message now provides callers with up to date information about new products and general company information." "All is working fine since the on hold system was installed. Although we wouldn't lose too much business if callers hung up, the systems certainly helps them stay connected with us while on hold. The on hold system also gives us a chance to put relevant information forward which assists in pushing our corporate identity." "We finally had the on hold music system connected by our phone people. It is now working very well and we may look at changing the music down the track too." "The MOH software has been great - we tried a CD player but then it died. We tried the radio but it kept drifting off the station. We had silence for ages but then customers didn't know if we'd hung up on them - not good customer service!" "Easts was looking for an alternative to CD based messaging, by having flash based audio we haven't experienced any drop outs or need to change CDs. Just set and forget." "Thanks for great work in setting up our 'Messages on Hold' within the first 3 days we gained an extra sale, which has paid for the entire cost of the system you put in. The Evolved Sound 'Messages on hold has become an invaluable tool to let our customers know what additional services our company offers and the whole process from script writing to final installation was a breeze." "Since we have been running the on hold system, we have received a lot of positive feedback from our staff. They have said using on hold is a great way to provide customers with information that they don't already know about. We found the order process to be very easy and overall we are very happy with the end result." "Since implementing our on hold system both members and non-members have commented favourably on what they now hear when on hold. It is a very practical and cheap way to promote our products and services. Evolved Sound were great with the scripting and ensured that all our requirements were met. The end product sounds spot on and gives us a great professional image." "Although we don't put callers on hold too much, we do receive positive feedback. Callers have said it is good to have some relevant information to listen to while on hold rather than the local radio station. With that in mind, we know when they are placed on hold with the system supplied by Evolved Sound they will be looked after". "We used the services and purchased on hold systems from Evolved Sound for numerous Government departments. It has been a very good company to work with. The production times have been to schedule and follow-ups were good too. Overall we have been significantly happy with the service and I would give the service a rating of 8 out of 10" "Working with Evolved was great, we choose our voice over artist from the selection of recordings offered on the website. Evolved assisted us with the content of our recording offering insightful input into what makes a message work. The recording was done sooner than expected and we where happy with the review/ feedback process that evolved have in place. It gave us ample opportunity to fine tune the recording to suit our market. We valued our experience with Evolved and have no hesitation in recommending Evolved to others. GAMEHEAD will certainly be using evolved again in the future". "Since purchasing an on hold software package we have enjoyed the flexibility to mix and match messages at a whim. When there are new promotions or new models arrive, we like the ability to quickly slot in the new recordings, without having to re-record everything again. The ability to provide separate content to different car divisions from one central server has been a very useful feature too." The following clients through sub-contract thank Evolved Sound - Transworld Group, uni Mitsubishi Pencil Co., Swift Freight International, Sheraton Hotels & Resorts, Radisson SAS Hotels & Resorts, Panasonic, Motor Harley-Davidson Cycles & Le Meridien.