Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
As you begin your search for an on hold messages service provider, you’ll find many companies advertising that they can do the job for you. But, you don’t want just any company, nor do you want the same ho-hum, boring hold-music heard at most businesses, because boring is something your business can’t afford to be. You want a provider that adds real value to your bottom line, you want an on hold company that’s responsive to your needs, has a proven track record, and finally, you want a provider that makes the process easy, so you don’t have to!
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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”
Website: https://kenyapoa.wordpress.com/2017/09/13/opus-number-1-the-famous-phone-hold-music/
Gemini Sound CDMP-1500 19 Inch Professional / Home Anti Shock Audio Rackmount Single Disc Drive Mountable CD MP3 USB Media Music Player System Input with Remote
We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Your browser does not support the audio element.
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Congratulations! You have taken the first step towards marketing your business and services through messages on hold. Messages played while clients are on hold can promote your business, products, services, news, your website, specials, promotions and more.
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Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.
If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.
In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.
The main objective of a caller navigating an IVR system is to get to the desired destination as quickly as possible. If the script contains overly wordy phrases and long descriptions, the callers will get frustrated with every passing word.