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-After an average of 1 minute and 55 seconds of hold time most callers hang up annoyed – 34% of those callers who hang up will not call back.

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Think of the time during which your business phone line has anyone on hold as an opportunity. Leading message/music on hold (MOH) systems help ensure you don't lose current and potential customers or clients during poorly utilized moments on hold.
As you begin your search for an on hold messages service provider, you’ll find many companies advertising that they can do the job for you. But, you don’t want just any company, nor do you want the same ho-hum, boring hold-music heard at most businesses, because boring is something your business can’t afford to be. You want a provider that adds real value to your bottom line, you want an on hold company that’s responsive to your needs, has a proven track record, and finally, you want a provider that makes the process easy, so you don’t have to! .

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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.

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For someone to call a company and get put on hold, it is almost an impossible situation. While it may not be a very pleasant step, it is necessary for businesses to handle a large number of calls. Telephone on-hold has a bad reputation for several reasons. This could be due to a radio silence, an aggressive beep, or a poorly designed on-hold message, which does not help in making waiting pleasant. But it is possible to remedy this and use your telephone system, as a powerful promotional and organizational tool! Below are a few ideas and tips on how to go about it!
“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”

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"The On Hold Marketing scripts BusinessVoice creates are not only funny, but also informative. They provide valuable information about specific aspects of my operation that some may not be aware of. In the 15+ years I’ve been in business, this is by far the best marketing money I have spent." - Steve Eaton / Med-Line Express Services (Hear a sample)

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You have reached {COMPANY NAME}. We will be with you momentarily. Please note your call may be recorded for quality assurance purposes.

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    If you have your own on-hold system there is no need to enter a costly contract for your audio requirements. With our competitively priced on-hold messaging service you could save on average about £2500 over 3 years.

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    Ever heard a recorded message that sounded so clear that it made you think someone had answered your call? We’ve all been there. It’s frustrating when you realize you just got excited about a recording. Even worse when it happens multiple times on the same call!

    We provide a diverse selection of voice artists and licensed music offering a variety of tempos, range, and styles to reflect your unique image. Your browser does not support the audio element.
    Fill in our Free Demo form and we'll send over audio examples from your industry and a bespoke audio sample to share with your team. Get a Free Audio Sample

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    Ensure that you have your on Hold scripts in place, and then take your pick from these 5 engaging Hold music Options to keep your customers coming back to you happier each time 5 Options for Your On-Hold IVR Music that you can use with your Cloud Telephony Software 1 – One Hour Of Default Call Centre Music 2 – One Hour of Best On- Hold Music 3 – 10 Hours of Default Call Centre Music 4 – One Hour Super Generic Call Centre Music 5 – Simple two Minute on Hold Music CONCLUSION:

    Congratulations! You have taken the first step towards marketing your business and services through messages on hold. Messages played while clients are on hold can promote your business, products, services, news, your website, specials, promotions and more.
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    monitor what kind of message we are sending to our callers and the outside world. Some basic rules of telephone etiquette are. . . Speak directly into the mouthpiece of the phone or a headset while talking DO NOT eat or chew gum while talking on the telephone DO NOT cover the phone with your hand or put it against your chest to avoid the

    Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
    Your Message on Hold content should be updated in conjunction with changing information at your company. These changes might include marketing efforts, customer service strategies, policies, promotions, or other news.

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If you need to use menu options for directing calls, try to keep these as short as possible, for example... “Thank you for calling Media Music Now. So that we can connect you to the most appropriate department, please choose from the following options: press 1 for general enquiries, press 2 for help with downloads and 3 for any other enquiries.

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In short, no. Music played to callers on hold must be licensed for this type of use. By playing unlicensed music, legal action can be taken against your business. The music in Holdcom’s vast library is fully licensed for Message on Hold usage.

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The main objective of a caller navigating an IVR system is to get to the desired destination as quickly as possible. If the script contains overly wordy phrases and long descriptions, the callers will get frustrated with every passing word.

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