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Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.

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The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money. .

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Adding a professional Message On Hold program to your phone system is an easy way to improve the image of your business. It helps you make a great first impression and helps your customers get valuable sales and service information. Here are 6 ways a professional on hold message can help improve your image:
Showcase the most important services your practice provides pets and their families. The following message examples are the core of your practice and should be in the forefront of all client communications.

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When it comes to writing comedy, you need to have people around you. There should be people around you that you can bounce ideas off of. Otherwise, you’ll just be telling yourself jokes and slowly go insane as you force yourself to laugh at your own jokes.
Whether you have one location or thousands, managing your telephone on-hold audio has never been easier. Our revolutionary cloud-based user interface allows you to create a professional on-hold message production from any web browser...best of all you can update your messages at any time!

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On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!

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“Thank you for calling Liam’s Ladders – a representative will be with you shortly. Did you know that Liam’s Ladders has been a family business for 3 generations and counting? We offer affordable, high-quality ladders and construction equipment for personal and commercial projects. This week only, if you buy $50 worth of equipment, we’ll give you $10 off! Talk to your representative about getting this promotion for your order today…”

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    We have a few examples below we’d like to share so you can customize your on hold messages based on your needs and industry:

    Our blog post - how to choose the best voice for on-hold marketing has some crucial information you should consider before selecting a voice-over talent for your on-hold messages.
    Our team will guide you through our extensive music library where you can choose your favorite type of music, from jazz to rock, to urban and holiday music and everything in between.

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    With men, women and children of all ages, and a range of different styles, we’re bound to have the ideal voice. VoIP Phones & Solutions

    “Call center operators who picked up the phone reported feeling less emotionally exhausted when dealing with customers who heard standard pop music.” –Time, “Why Music on Hold Drives You Crazy”
    In-Store/Overhead Music is essential to many businesses for creating an engaging customer experience. Businesses such as retailers, restaurants, spas and coffee shops offer music to enhance the ambiance of their businesses and entertain their customers. Background music has evolved considerably, are you keeping pace? Custom branded music and messages puts you in total control of the content shoppers hear, and allows you to target in-store shoppers with promotions, special offers and add-ons to influence shopper’s buying decisions and increase sales. Engage shoppers with the perfect playlist customized for your brand Pop Easy Listening Jazz Rock Country Classical Spa Holiday Affordable In-Store Overhead Background Music Services

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    Depending on how large your business is, you may want more than one on hold messaging option. If you have several departments to take care of, you should consider the customizable extensions feature available through most systems. This feature allows you to craft specific messages for various phone extensions throughout your organization. If you need to provide different information to different callers, this is the best way to do it.

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    One of the most valuable benefits of a Message On Hold program is its ability to help your customer service representatives. As a starting point for your Message On Hold, consider adding frequently asked questions to your on hold script. Ask your customer service reps what questions they hear again, and again, and again, they put those answers on hold. This way, you might answer questions before even talking to a customer.

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    Telephone On Hold offers professional music on hold messages to help grow your business. Call 1-866-359-4653 for a free music on hold messaging consultation. From auto attendant prompts to phone on hold messaging, our music on hold production studios cr

    Many professionals aren’t used to stepping outside of their comfort zones and being exactly what they’re not: unprofessional. Yet, to write comedy, that’s exactly what you must be. You can’t be afraid to take off the stuffy suit and let yourself relax, writing whatever comes to mind.
    Website: https://www.beatsuite.com/royalty-free-music/royalty-free-on-hold-music

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On hold messages are one of the best ways to communicate with your customer audience. Why? Because these messages allow you to talk to your customers before you even pick up the phone. Talented professional voice actors can record your voicemail greeting, company directory, call menu, and more. Greet all your customers with the most professional image possible.

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Give your callers a better on-hold experience by adding phone hold music and information. Contact us to learn more about our music on hold system.

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Really helpful in assisting to select the right products for our needs. Definitely more concerned with offering expertise than just making a sale. Great service!

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Of those businesses that responded, 85% would recommend on hold messaging and believe it's a useful marketing tool that adds value to the business. They rated on hold marketing as effective as Internet, TV/Radio, Direct Mail, and Print marketing.

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