Of the 10,000 callers who heard hold music during their minute wait, only 13 percent dropped off, and more than half guessed their wait time was less than a minute. To take it a step further, the study's last group heard a mix of music and messages while on hold for one minute. Two percent hung up. Another 81 percent thought their wait time was less than a minute.
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Engage, attract and appeal to your callers while promoting your business and reinforcing your brand.
“I just got done reading the [On Hold Marketing] script and laughed the entire time. It was awesome. I don’t think I’ve ever read copy that had me laughing so hard.” - Mike Richardson / Binkelman Corp. (Hear a sample)
Messages on hold have been great from the very start, Professional and very friendly staff. Highly recommend. 1 years ago
Sample 1 — "Thank you for holding. ABC Homes offers the finest in Luxury living in 10 new home communities in the metropolitan area. Whether you desire a luxury condominium, a townhome, or a single family detached home, we have the home that is right for you! Someone will be with you shortly."
"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
Our experienced team will offer you the unbiased and impartial evaluation that your company needs to make informed business decisions in regard to handling sales opportunities via telephone calls.
We strongly recommend that you write short, independent messages, with a musical interludes. The volume of the music should be turned down during narrative messages.
Customized music on hold messaging by OnHold.com will inform, entertain, and retain your callers. From small businesses to large enterprises, our production studios create engaging on hold messages that increase revenue and create happier callers.
We offer complete consultation, copywriting, production, and system maintenance services.
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1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
No matter how you choose to create the on-hold recording, once the audio file sounds exactly like you want it, simply ask your IT team to update your phone system with the new recording. You’ll be giving your callers a better experience in no time.