3. Don’t repeat the same message over and over again, create a sequence that provides relevant messages during the duration of the hold.
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This may sound odd, but the audio track needs a bit of grit or background music, or it should clearly sound like an automated recording, so the caller knows that it’s a recording.
Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.
Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
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Probably a lot less than you think! There are variety of affordable on hold message plans & pricing, and typically a small monthly fee starting at around $59 can be all it takes to get a professional sound for your brand, enhance the caller on hold experience and drive revenues.
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Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.
We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.
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The best hold music has few instruments and preferably only one. Simple music handles the change in quality better than a full orchestra arrangement. The latter gets distorted, particularly if it’s too loud for the phone to handle and clipping happens. No one wants to hear a dirge-like cacophony masquerading as “Pachelbel’s Canon in D.”
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
Although most clients select just one voice talent to read their entire script, some choose two voices for a more interesting finished product. The most common choice is to have both a male and female read the script in an alternating format.
You spend thousands on advertising to get them to call you. Now treat them right when they do!
The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
Great experience, quick turn around time and quick revisions/adjustments made. Thoroughly enjoyed working with Fausto from On Hold Audio by Advanced Productions. Highly recommend and will use again.