Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
Holdcom offers a range of equipment solutions for Message on Hold that will ensure high quality sound at the right time, all the time, for you… and your callers. Before you decide on a Message on Hold equipment solution, there are a number of factors to consider: Number of locations Number of updates per year Message on Hold customization needs Security (from tampering and/or theft) at single or multiple locations Hands-on capability for update implementation and maintenance Length of desired Message on Hold system contract
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“It’s now playing on our telephone system – we’re VERY impressed with the quality. We’ll recommend you to anyone that asks." Dave Chapman, J+J Automation UK Ltd
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Power is on, the USB will play on computer, tried to use a different USB with the machine still woulnt work. This device replaced my 5-CD changer to provide background music for a business phone system. This is a lot less expensive than another CD changer, a lot smaller, and it allows us to hear the song being played (with its small internal speaker.) the volume control allows us to set the volume that caller will hear. Our CD player simply could not do that. Top reviews from other countries
We are specialists in audio production and deliver phone prompts and on hold marketing messages to put on your existing telephone system. No contract and no hidden costs; just professionally produced telephone audio for a one-time payment. No contracts; just an affordable one-time payment Choice of curated voice talent & music on hold No PRS or PPL fees Audio ready in 3-5 working days
Website: https://www.calltrackingmetrics.com/blog/communications-o/calls-o/how-to-source-hold-music/
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This brings up the ever-present question of appropriate branding for your business. At a funeral home, Green says, you don't want an upbeat pop song, for obvious reasons. Mark Malekpour, who works at Beatsuite, a music library which sells a variety of songs specifically for hold systems, says that companies too often want popular music. "For an insurance company, you don't want something from Queen or U2," he said. "When you're choosing music for an insurance company, it shouldn't feel happy or feel good or lighthearted, because insurance is something you have to have, and you want to think, 'These guys get what insurance is all about.' " (Beatsuite's bestselling hold song is called "Inspiring Innovation," which is tagged as: "Success, achievement, and trustworthy.")
For the best results, we recommend a studio recording of your representative’s voice. If needed, we can also arrange remote voice recording via telephone or smartphone app. Most often, a “special message from the CEO/President” will be a component of an on hold program, with the remaining messages recorded by one of our professional voice talents. This maintains a “spokesperson” approach and creates a distinction between standard content and the CEO’s announcement.
If you use social media to promote your business or have a newsletter, make sure your Client Relations representative and Script Consultant are on the distribution lists, so they can be sure to include any relevant content.
Now that you understand the value of having an on hold messaging strategy, it’s time to for our: Step-By-Step Guide to Custom On Hold Messages.
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You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Related: How to select, license, and format on hold music for your business phone
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
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