Above all you must encourage the caller to remain on the line. Provide reassurance to your clients that an agent will be available soon and don’t forget to convey the idea that their time is valued and their call is important.
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It doesn't matter how great your customer experience in store or with an employee is, if you neglect the on hold experience, you're neglecting the customer. Not sold? Check out Number 5, below:
People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.