Welcome Messages and Auto Attendant FunctionsSales and Marketing MessagesOpening Hours, Updates and Important Business InformationHold MusicQueue Updates and Waiting TimesDiscounts and Special OffersAnd much moreWhy is Custom Messaging On Hold Important?#1 Reduce Hang-up Rates
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.

Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."