Your experienced Holdcom Script Consultant will review your website and other marketing materials to create an effective audio marketing message.
Once you’ve selected a professional on-hold messaging voice-over artist, we can help you hone the script prior to recording. After recording, we’ll mix the voice-over with your selected library music track. There are lots of great sites to buy library music. We frequently use Audio Jungle, but there are many others.
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The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
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Hold music is one of those subjects that unites people from all walks of life. No matter where you’re from or what your background is, the prospect of five minutes listening to poorly chosen music while your telephone gradually makes a painful imprint on the side of your head fills everyone with a justifiable sense of dread.
People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
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So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
With on-hold, it’s not just about upselling other services, although that is important. You can use the time a customer is on hold to educate them more about your business and about your industry.
On Hold Message 5 - You may also wish to thank your caller every minute or so and offer additional options.
The impact from these announcements has been great. I have had people ask “where are Rogers chocolates?” because they heard about it on the in-store announcements. P.604.529.1181 ))) F.604.529.1154 ))) Tollfree1.877.345.4653 Dynamic Productions Inc. ))) #5-62 Fawcett Road ))) Coquitlam ))) British Columbia ))) Canada ))) V3K 6V5 [email protected]
We generally recommend that clients invest in a system capable of delivering a custom messaging on hold feature. Callers and clients appreciate the improved service levels and the additional free advertising can help turn your phone system into another revenue stream for your business.
So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
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Our copy-writers bring it upon themselves to not only understand your company, but also present it in a way as if it were their own. Seriously! It's always emotional when a jobs finished.
Great experience, quick turn around time and quick revisions/adjustments made. Thoroughly enjoyed working with Fausto from On Hold Audio by Advanced Productions. Highly recommend and will use again.
Over 16% of callers make purchasing decisions based on the messages they hear while on-hold, even if the messages aren’t about your company.