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The same goes with sales: You want your caller to be excited about talking to you.
In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
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We can produce on-hold comfort messages or on-hold marketing messages and mix them with your selected music track.
3. Available Agents Greeting. What callers hear when they are routed to an available agent. Sample Scripts: “Please hold while you are connected to the next available agent.”
They offer a great service and the information provided makes it easy when choosing the right phone system.
An educated customer is your best customer. So, if you had their undivided attention, what would you want your customers to know? On hold marketing offers the perfect opportunity to talk about the latest solutions in IT security solutions, share your experience and certifications, and assure prospective customers that they have made the right call! In fact, your phone system is a powerful marketing tool for your business, allowing you to easily update your messaging with the season, advertise your support services, or highlight a few customer testimonials. Inform callers of the technology manufacturers you work with, your 24-hour support line, or what they can expect when they work with you. Build your credibility by sharing information about your industry awards, experience & certifications, and more. Reduce the frustration of long hold times by keeping callers engaged with informative content such as details on the latest VoIP systems and Cloud computing. Choose voice and music that compliments your brand and company values.
If you think about, the cost of “NOT HAVING” on hold messages is far greater than any investment you may make in custom on hold messages. Why? A lost call equals a lost sale and a lost customer. Two things no business owner wants to hear. And to make matters worse, you also have to consider the wasted advertising spend you invested in order to generate that call. It’s estimated that caller abandonment (caller hangups) cost businesses billions of dollars each year.
Yes. You can preplan message changes to begin any time in the future. There is no limitation.
Not quite the desired effect, I think you’ll agree. It might be funny if you and I didn’t have to endure it time and time again.
If you are a small enterprise and want to project a business that is promoting itself at every opportunity, you can for a small outlay educate your callers while on hold about your products, services, website and more.
Add your custom messaging or favorite music with the flick of a finger. Drag any MP3 file onto the USB drive and you are ready to go.
Avoid using ‘please’ more than once, it gets wordy and redundant. The goal is to keep the content as concise as possible, moving callers quickly and seamlessly through the options.
2. Interactive Voice Response (IVR) Greeting. The greeting callers hear when they enter your IVR. Sample Scripts: “For English press 1. Para Español presione el número 2.”
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