Technology gives us the ability to market our businesses in many ways. One way that has been around for decades is the “on-hold” recording for your phone system. It’s one of the most underappreciated methods for showcasing your company and making sure callers have a good experience.
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When your company phone rings, that caller becomes a prospect. The brief time spent on hold, can be an extremely powerful marketing tool. - See more at: http://ilaudio.com/message-on-hold/#.VIyNuHtq3kY
Even if your wait time is short, don’t discount the power of hold music. OnSIP’s average wait time averaged 18 seconds last month, which is just long enough for the caller to notice that the instrumental music is pleasant, with enough character to prevent boredom, before our team picks up. When that’s the last thought in your caller’s head before speaking with your business, it’s likely to be a more pleasant conversation than it might have been otherwise.
A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
Browder hopes that with time, companies and governments will make all these chores easier for everyone. To avoid putting itself out of a job, DoNotPay is constantly looking for new annoyances to eliminate. “I’m from the U.K. America seems to be a pay-to-play society. The more money you have, the more rights you have,” Browder concludes. But those rights could be restored for all by building a robot lawyer that’s affordable to everyone. All Electronics Deals Best Sellers TV & Video Audio & Home Theater Computers Camera & Photo Wearable Technology Car Electronics & GPS Portable Audio Cell Phones Office Electronics Musical Instruments New Arrivals Trade-In
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Skip Waiting On Hold comes as part of the $3 per month DoNotPay suite of services designed to save people time and money by battling bureaucracy on their behalf. It can handle DMV paperwork for you, write legal letters to scare businesses out of overcharging you and it provides a credit card that automatically cancels subscriptions when your free trial ends.
If you have a bit of a budget you can hire a voice over (VO artist) or hire a specialized on hold messages service company. Depending on what your requirements the price may range between $50 – $60 and several hundreds dollars. Sometimes, for a little extra cost, the VO artists can also provide background music.
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The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
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The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
We can also produce simple instructions to assist callers in navigating their way through menus of available options and provide a full range of prompts and voiceovers to ensure that your response to your incoming calls is useful, whilst sounding professional and courteous.
-8 to 15% of a company’s customer base is lost each year, 68% is due to indifferent or negative phone treatment.
One of the best features of call monitoring is the ability to listen to and participate in live phone calls.
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