If it is a genre, hold music, it's fair to say, is a troubled one with few hits. It's not really meant to be loved or even listened to — it's meant to communicate something specific: Don't hang up. (Cornell makes this plea specifically at the end of his song.) Silence is believed to be a death knell for phone calls — people will simply think the line is dead and hang up. This is true even on non-hold calls; it's why phone companies transmit something called a "comfort tone" over phone lines, a barely audible synthetic noise that signals a connection is still there.
"We don't add the expense of sales reps, account managers and lengthy contracts. We simply provide top class voice over, audio production and music on hold free of PRS, BMI or ASCAP fees."
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Manage the expectations by reminding your clients that the customer agent will speak with them as soon as possible and the wait is almost over.
Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
"Okay, I shouldn’t have opened [and read this copy] while I was on a conference call. That was a good laugh. Very good work." - Daniel Doxey / International Translating Company (Hear a sample)
If your phone system(s) or VOiP solution has a built-in MOH player, we can format and deliver your audio file to provide optimum performance. If you are using Cisco, Avaya, NEC, Samsung, or virtually any available system, we’ll determine and deliver exactly what you require.
How about an on-hold message combined with a custom jingle for your business? Remember, jingles create a tune that all your customers will remember is your tune. Even with just our licensed music, your message on-hold means your customers will remember that catchy tune along with “Our Company won the Gold Star for International shipping” or “We now have the new 4K TVs for sale”. These are the kinds of advertising tools that Advanced Productions encourages your business to use —and we provide for you! Voice-overs Jingles On-Hold Messages In-Store Messages Phone Greetings Podcast Recordings Radio Commercials
Stream information straight to your callers ears using Sound Results on hold marketing messages. Even if your callers spend very little time on hold, consider that the average custom marketing on hold message is just 20 seconds in length or less! Hold messages are a proven and effective vehicle to market your products and services to your callers.
"As a long-time client of BusinessVoice, we love the laughs they have provided to our customers over the years through their creative On Hold [Marketing] scripts." - Rebecca Conrad / Binkelman Corporation (Hear a sample)
A music on hold adapter has an integrated analog adapter module which allows any and all of your phones to provide on hold audio content to ordinary analog and “KSU-Less” phone systems. Currently, when a caller is placed on hold with an ordinary phone, that call is routed back to your phone company. And there it sits.
A computer virus can wreak havoc on your system and seriously disrupt your business’s operations. Are you equipped with the right tools to guard your organization’s technology infrastructure against intrusions? Most people are familiar with computers these days, but keeping up with ever changing network environments can be a full time job. Let us put our expertise to work for you, and keep your vital information secure 24/7. Ask for more details when we return to the line.
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Do you care about the experience customers have in your store or facility? Are you concerned about the way your representatives communicate with your client base? Do you care about the experience callers have while they're waiting to speak to those representatives?
If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
You’ll notice that there’s not too much of a difference between the track when played at CD quality and over the phone. All the instruments can still be heard clearly, and the same techniques I used to introduce clipping on the other two tracks had no effect (I could have kept amplifying the track until it did, but it proved the point). And because it’s fairly bland and inoffensive, you’re not going to upset anyone too much if it’s not their cup of tea.