Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
On-hold messaging is the first impression many of your customers get. Simply put, it's one of the least expensive, most powerful marketing investments you can make!
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Voice Prompts – usually combined with a Business Intro announcement, used for Auto Attendant and IVR prompts to provide menu options and assist in telephone navigation.
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When was the last time you were placed on-hold and felt like this guy because you had to listen to: -A message recorded (probably by an employee) and added to, over and over again at various levels?
The main objective of a caller navigating an IVR system is to get to the desired destination as quickly as possible. If the script contains overly wordy phrases and long descriptions, the callers will get frustrated with every passing word.
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
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“Superbly written copy and extremely dry humor that was a perfect match for what could've been a dull subject. I laughed out loud at points, and when a caller starts with that reaction, it's a great way to start a conversation.” - Jim Hausfeld / On Hold Messaging Association's MARCE Awards Judge
Having ringback and on-hold music really gives your company a professional appearance. On-hold music has always been one of the features associated with the “Fortune 500” companies that VoIP subscribers have access to, and at a fraction of the cost. Having the right connect music makes a great first impression on customers.
Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
When it came to integration with our platform, these new Easy On Hold features were incorporated seamlessly. "In testing, I was quite surprised at how little time the whole set up process took and how efficiently the stream stood up to testing," said NOC Technician Eric Phipps. "It's very rare that we encounter a new product that integrates so quickly and hassle free in the testing phase."
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“On hold messaging from Media Music Now is affordable. There are no ongoing payments, no contracts and no annual PRS fees. Professional on hold marketing has never been so easy.”
Statistics show that approximately 34% of callers who hang up will never call you back. In addition, callers wait an estimated 70% longer on the line when they are listening to interesting information about the company they are calling. These statistics suggest that providing a customized message that is tailored to your company can be more effective than playing music or leaving the customer in silence while they’re on hold.
Take your pick from these options and also remember that when you incorporate IVR and on hold music with an effective contact centre management system – you create a more efficient framework of ticket resolution.