Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of. Things like: How long can the recording be? What type of audio file does it need to be? Is there a maximum file size?
Easy to install and easy to manage, audio marketing is an impactful marketing solution that fits any budget and can easily communicate valuable messages to your customers. Access Controls Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Network and Gateway Equipment Paging Systems Premise Wiring Sound Masking Telephone Systems Voice & Data Cabling Voicemail and Unified Messaging VoIP Wireless Phones Contact Us Calgary Head Office Established in 1996, Total Communicatons is Canada’s leading telecommunications company. We specialize in customized business communication solutions for companies of all sizes, across all sectors including healthcare and hospitality. We’re a one-contact solution and service centre that provides total support, total solutions and total satisfaction for businesses nationwide. Calgary | Edmonton | Red Deer | Vancouver | Saskatoon | Winnipeg | Toronto | Ottawa Copyright 2021 | Total Communications Services Inc. | All Rights Reserved Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products Access Controls Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Network and Gateway Equipment Paging Systems Premise Wiring Sound Masking Telephone Systems Voice & Data Cabling Voicemail and Unified Messaging VoIP Wireless Phones Support Get Support Our Support Promise
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"I selected Binkelman's [On Hold Marketing] because of the unexpected comedy, quirkiness and edge! You actually want to wait on hold and hear what is said next. The script's humor is dry and sharp. The [music] and voices are catchy. I think it's very funny and creative. It paints Binkelman's personality as being comedic, but humble. I also like to see creative pushing boundaries and not too afraid to be a little on edge." - Shaun Culbertson / American Advertising Federation Judge
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
Don’t know what the messages should say? You could engage a marketing or branding firm to help with this.
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Length – if your callers typically wait 2 minutes at a time, then at least 2 minutes of programming should be the goal. The idea is to ensure the callers don’t hear repeated messages every time they call. A typical on-hold message is 4-8 minutes in length.
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It is recommended that you refresh your On-Hold Promotions every 3-4 months to keep your customers engaged in your current promotions. Why should I update my On-Hold Promotions? No Updates 3 Updates - Pay in Full [ + $400.00 ] Save $60.00! - Billing Details 3 Updates - Pay as You Go [ + 0.00 ] Save $40.00! - Billing Details Add a Music On-Hold Player [ + $99.00 ] willl be put on-hold If there's a 'silent line' 60% The content of your On-Hold Messages can become outdated or stale if used over a long period of time. It is recommended that you refresh your Promotions on Hold every 3-4 months to keep your customers engaged in your current promotions.
Reach more customers. Give your callers something to listen to while waiting—not silence or the radio! Take advantage of the benefits of on hold messages and sell more.
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Choose words and expressions that complement your business, brand and industry. As an example, a construction company would use words and expressions that convey high quality and solid workmanship; while a florist would use sensory descriptions that arouse smell and beauty.
OUR SOLUTION: We bought a IBOOST 800 audio amplifier. With the volume turned all the way up on both devices, customers calling in on cell phones can now hear voice messages and music much clearer.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.