The primary feature of on hold messages is that they provide a way to keep customers informed about your business. Instead of silence or elevator music, businesses can use their hold time to provide hours of operation and other useful information to their callers. Additionally, the wait time may be used to promote new products for demand generation. This can be a great tool in up-selling and cross-selling items to consumers while they wait.
Website: https://info.umkc.edu/hr/wp-content/uploads/2017/04/Telephone-Etiquette.pdf
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The term “ring” has long been an anachronism, as there haven’t been actual bells on phones for decades. The first ringback tones were created in Finland in 1998, when the Finnish mobile operator Radiolinja began offering the service of hearing customized monophonic ringtones and ringback tones that were sent over the air. Ringback tones, for whatever reason, never really caught on in America the way they did internationally.
For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Often, it’s a good idea to precede the message with a bright alert sound effect to grab snoozing customer attention:
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It's a place most of us have been before: Knowing that you have no option if you wish to get the help you need, you reply, “Sure, I’ll hold,” and politely wait. If you have never been through what comes next before, you are lucky. If I am being completely honest, I am slightly envious.
The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer.
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At Professional Voice Greetings we are happy to provide on-hold messaging starting from just $38.98 ($34.99 base price + $3.99 for the on-hold messaging option). Purchase by going to the Voice Samples page, select a voice, add background music if you wish, and write your script. Then, during the checkout process, be sure to select the button that asks if you are buying on-hold messaging.