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It depends on your business industry, type of callers and marketing plan. Assuming that you take a profit driven approach to using your telephone on hold messages as a marketing tool, you will want to consider changing at a minimum of twice per year, however its best to be more proactive and update more often like quarterly or even monthly. Callers love something new and refreshing (don’t we all!), particularly those that frequently call back and are placed on hold! Why not inform them them of special promotions, new products, or customer service info – there’s always something more that can be said! Make the most of your telephone’s on hold messaging infrastructure. It is an effective way to win, retain, and sell your callers on hold.
That’s a big piece of a trillion dollar pie! The good news is, you don’t have to let all these callers off the hook. Studies show that with creative, professional sounding on hold messages your business will retain customers holding on the line (in fact callers will wait up to 3 times longer than silence or music), but you can also generate revenue by marketing additional products and services.
Being on hold has become a run-of-the-mill occurrence – but that doesn’t mean it has to be a bad experience. In fact, according to a study by Stan Rapp and Tom Collins of Maximarketing, 88% of callers preferred on hold messages to other hold options, and 16-20% made a purchase based on an on hold offer.
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The same goes with sales: You want your caller to be excited about talking to you.
In the first instance, we work closely with you to better understand the process you expect your staff to follow and can offer guidance on best practice and identify any obvious issues before we even begin. Once we start analysing your calls, we will simply listen to real customer and prospect calls and measure both the ‘process’ and ‘experience’ aspects. You can then expect to receive detailed, monthly reporting that allows you to quickly understand your current performance and identify where you need to be and how to get there, so you’ll be one step closer to achieving your business goals.
Home Solutions Business Solutions Hospitality National Accounts Senior and Health Care Products View All Access Controls Sound Masking Call Accounting Call Centre Systems Call Recording Carrier Services Conferencing Solutions Custom On-Hold Message Data Solutions Headsets IP Cameras Local Area Paging Solutions Paging Systems Voice & Data Cabling Network and Gateway Equipment Premise Wiring Telephone Systems VoIP Wireless Phones Digital Signage Voicemail and Unified Messaging CTA Support Get Support Our Support Promise Blog About Contact Make the most of time on hold. Engage clients. Reduce hang-up rates. Communicate your message in a powerful entertaining way. Professionally scripted and recorded messages can help increase sales and keep your customers hanging on the line with audio marketing solutions. Promote special offers and deals Educate listeners about services or products Provide customers with useful information or alternatives to waiting on hold Entertain with royalty-free music or local radio stations
Drumroll, please! Like love, the help you called in for isn’t always on time. At least you’ve got Bobby Kimball to keep you company while you wait.
You can create a professional sounding on-hold message with a few tools that you may already have on-hand. All you need is an audio recorder (this could even be your cell phone), a good microphone, and someone who’s willing to be your voice actor.
The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
We work with all our clients on an as needed basis, with no long term commitments or leases required.
Whether you have one location or thousands, managing your telephone on-hold audio has never been easier. Our revolutionary cloud-based user interface allows you to create a professional on-hold message production from any web browser...best of all you can update your messages at any time!
Voicemail Greetings – outgoing message recordings for after-hours voicemail box and when a call can’t be taken.
3) An experienced and reputable on-hold messaging provider should have a variety of male or female voice talents and with sample on hold demos for each.
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