So what can we do to avoid inflicting further musical misery on our own customers while they’re patiently sitting on hold? We could just go back to playing a ringing sound, or an intermittent beep just to let people know they’re still connected, but that would be awfully dull. The best compromise is relatively simple electronic music that doesn't have too much going on as the ideal choice for hold music as it requires far less refined sound quality to get a decent rendition down a telephone connection.
Showcase the most important services your practice provides pets and their families. The following message examples are the core of your practice and should be in the forefront of all client communications.

When your customers are on hold, they’re essentially a captive audience. They’re already waiting to speak with you, so why not take advantage of that downtime and create a sales pitch that sells more of your goods and services while they wait?
Avoid beeps and radio silence. Once a customer has been placed on hold on radio silence, the customer tends to hang up in less than 40 seconds because that customer thinks, "I've been forgotten".