Messages On Hold is by far one of the most cost effective marketing tools avaliable to any size business. Putting customers on hold is usually an unavoidable task, but if you have a local radio station playing, your callers call also be listening to your competitor’s ad, or they might get tired of the silence and just hang up. Without professional messages on hold and on hold music, you are missing out on an incredible opportunity to captivate your caller, brand your business and increase sales. So, on hold messages and music on hold really are the smartest option! Speak to us today about all your advertising music on hold needs in Sydney, Brisbane, Melbourne, Adelaide, Perth and all around Australia. MEDIASOUND Media Sound © | Privacy Policy |
1. TO IMPROVE HOW LONG CALLERS ARE WILLING TO STAY ON HOLD. Statistics from a CNN survey cited by Chron.com state that “70 percent of callers who are placed on hold with just silence hang up within 60 seconds; of them, 35 percent won’t call back.”
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Ever heard a recorded message that sounded so clear that it made you think someone had answered your call? We’ve all been there. It’s frustrating when you realize you just got excited about a recording. Even worse when it happens multiple times on the same call!
In his role building Cisco’s first version of IP phones, he was aware of Cisco’s need for a piece of music to use as the default hold music for the new system. Cut to several years later, and their high school composition has become the hold music for the world’s most popular phone systems with over 65 million IP phones sold.
When Big Surf Waterpark wanted to enhance their Caller Experience, while making sure it stayed true to their brand, they asked Prosound to create the bridge between the real world, and the phone world. We were able to give voice to their shark mascot, Gil the Shark, in this fun and engaging On-Hold message. This particular message uses a variety of voices to keep the message fresh and interesting. Brian Holsopple stars as the voice of Gil the Shark!
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Only bring attention to a hold when: But no matter what, refuse your urge to use distastefully curt phrases like “please hold” and “one moment.”. You should always use custom on hold messages, not trite and irritating ones. Before putting a customer on hold, make sure you have a proper hold procedure in place.
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On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.
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“It’s now playing on our telephone system – we’re VERY impressed with the quality. We’ll recommend you to anyone that asks." Dave Chapman, J+J Automation UK Ltd
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Our professional Message on Hold programs will connect with your customers, providing valuable information, answering frequently asked questions, building your brand, and reducing call abandonment. From a single on hold message for one location to a multi-location remote load enterprise installation, Holdcom brings three decades of experience to producing professional hold messages.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years.
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