So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
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In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
You don't have to be a large national business to make an impression with your callers. On hold messages are ideal for SME businesses to sound just as professional.
Prompt, efficient turn around time, and always delivered when they said they would. Very accommodating of the changes we wanted, and great customer service. Thanks Sian!
If you stray away from the company brand, your audience will notice and your on hold message will backfire. People will feel tricked as they wait to talk to an actual person, and by the time they reach someone real, they’ll be furious.
Music is subjective. What one person enjoys, another might despise. Even that pillar of hold music neutrality, Muzak, can inspire wildly different reactions.
Ever heard a recorded message that sounded so clear that it made you think someone had answered your call? We’ve all been there. It’s frustrating when you realize you just got excited about a recording. Even worse when it happens multiple times on the same call!
Do you care about the experience customers have in your store or facility? Are you concerned about the way your representatives communicate with your client base? Do you care about the experience callers have while they're waiting to speak to those representatives?
The information to include on your on-hold message varies depending what services you provide. A good starting point is to record the information you think a customer would need to know about your business, such as: Hours of Operation Location Services Provided Products in Stock Current promotions and offers
Before we get into “Step-By-Step Guide to Custom On Hold Messages” it’s important to understand the value of having custom on hold messages for your brand. Business has always been done over the phone, and callers have always been put on hold, but as online shopping has surpassed brick and mortar traffic, over-the-phone sales have reached all time highs. A recent study by Marchex shows that Americans spent more than $1 trillion in mobile “click-to-call” commerce, and there was over 93 billion consumer-to-business phone calls from smartphones and this number is expected to grow to a whopping 162 billion by 2019, 70% of callers are placed on hold 62% of callers hang-up in less than 45 seconds 34% of callers who hang-up will never call back.
Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with your own words and amend as you see fit. #1 Who [On Hold Messaging Direct] are a leading supplier of [telephone messages, including IVR, music on-hold and marketing messages].
1.) Все наши линии заняты в данный момент - Пожалуйста, подождите и оставайтесь на связи - ПАУЗА - Вы уже посетили наш веб-сайт www.johndoe.com? Ваше мнение очень важно для нас, пожалуйста, оставайтесь на линии, вас соединят как можно скорее.- ПАУЗА - Минуточку, пожалуйста, скоро вас соединят с одним из наших свободных сотрудников.
The common scripts include: “The next available representation will be with you shortly” or simply “We will be with you shortly”. These messages often work best when coupled with expected waiting time announcement.
Have you really taken the time to think about what your customers are listening to On Hold, and how it’ll affect your business? Messages On Hold will help you Sound Better and Sell More.
A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.