For a more modern example of a bad choice of hold music, let’s take an example I have to endure on a regular basis, Month of Sundays by Passenger. At CD quality it’s got lots of interesting stuff going on, which you’d imagine might be ideal to distract someone from the fact they’re being kept on hold for ages. However, playing it over the phone it’s simply too busy. As soon as the brass and backing vocals kick in it just sounds yuck.
Whether it’s music, marketing messages, or a combination of both, the recording should be long enough so it doesn’t loop back to where they started when they were first put on hold. If you don’t typically have long wait times, this should be no problem. If calls get stacked up sometimes, you’ll want to make sure that the recording is at least as long as your typical wait time on a busy day.

AIM Dental Marketing® provides a complete turn-key package that works seamlessly with your existing phone system. Simply review our extensive library of dental on hold messages, then select up to 6 messages, adding any practice-specific information you would like. Our professional script writers review your input, and further customize the messages to your specifications. Once you approve your final message, our studio engineers create a customized recording for your exclusive use. We upload your approved audio file for easy download to your telephone system.
Our business phone app enables you to talk & text from your business number. You can even share a common work number with team members and create professional call menu options. Business calls, text messages, voicemail, voicemail transcription, and contacts will remain separate from your personal stuff. Cool, right? Check out our step-by-step set-up guide below. No need to buy a separate phone for business. Get a separate work phone number on the phone you're already using. Get a local or toll-free business phone number or port your current number. Talk & text from your business caller ID so your personal number stays private. Distinctive look for incoming business calls and text messages. Keep business calls, text messages, voicemail, & contacts separate from your personal stuff. Voicemail transcription empowers you to read voicemail on the go. Set business hours so you receive business calls only when you want to. Team members get their own extension and can use the app for free. Keep track of customer conversations with Client Notes. Add call menu options for a polished and professional call experience.