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source: Whats the name of the music peace commonly used while putting some on hold over the phonr?
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-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
What sort of genre, tempo, or rhythm best exemplifies your brand? Lyrics or instrumental? Heavy bass or soft tones? Like ringback tones, this music is your caller’s introduction to your company. Make sure it’s on brand. A law firm probably doesn’t want the latest dance floor bass drop. A music agency, on the other hand, might want to feature some of their top artists and latest hits. Don’t take this to mean that traditionally serious industries can’t flex their personality—just acknowledge what’s appropriate in your domain.
* * Please note that your phone system must have on-hold message capabilities to play an on-hold message. Click here if you need to find a phone system.
Hold music gained mainstream popularity in the early aughts. As cell phone customization became more of a focus, ringback tones gained popularity. People carefully chose the song to play in lieu of ringtones for incoming calls. It was a chance to control the call experience and showcase your personality before you even said hello. By the time the first US national carrier offered ringback tones in 2004, it was a multibillion-dollar industry. Hold music keeps your callers distracted from the wait. Why Use Hold Music at All?
"Nice delivery of the humor! [It] would keep an on-hold caller waiting to hear what comes next." - Ricky Roo / On Hold Messaging Association's MARCE Awards Judge
Maven engages Jonny Jingles for every production as his audio engineering and composing is exceptional. I cannot recommend him highly enough.
Easy On Hold Founder Tim Brown says that the new scheduling mechanism is what makes the Easy On Hold streaming message unique. "The traditional four-minute on-hold loop, where several paragraphs are edited over one piece of music, is an outdated approach," he says. "Our service puts together a library of individual spots that can be told when to play and how often. You can schedule start and stop dates, too, so old content is never heard."
I haven't used this device for an extended period, but since there are no mechanical parts, I expect that it will last. We have been using a professional on hold service for many years at about $60/month. The box that the professional company gave us sounded great when customers would call from a Lan Line. But, when calling from cell phone the voice messages were lower volume and the music would sound horrible. Music keeps cutting in and out and sounds very staticky. So we decided to save some $ and cancel our subscription and buy this unit. We are using the default music and voice messages that came preloaded instead of doing our own music and messages.
A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music. So you need to mix it up.
Play music which is really suitable for on-hold calls. Generally speaking, the music should be in line with your brand image. The longer the average wait of a customer, the softer the music should be.
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There’s even a fairly steady stream of surveys and news articles on the subject, all of which confirm that hold music is one of the aspects of contacting call centres that really drives people nuts. Some studies even go as far as to suggest that the use of bad hold music is regularly viewed as bad customer service.
Custom On Hold Messages elevate your brand and increase sales — and they’re affordable!
Hold music is part of a good customer service model, demonstrating to callers that you care about making their wait a positive experience. It boosts your professional image and increases credibility, particularly when using custom messages …
Our revolutionary dual-zone network audio player allows you to play both music & message on-hold and background music, all from a single device. Manage your player through the cloud with an internet connection or update your player without an internet connection in USB mode. Click here to find out more about the revolutionary Cloudstream player. > Learn more