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Most businesses aim to answer the telephone within 3 rings but we know that isn't always possible. The research showed that a typical business using on hold marketing had 100 calls a day with an average hold time of 30 seconds for 57% of callers. This translates to half an hour a day, every day, of messaging to on-hold customers. That's 3+ weeks a year!
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There aren’t many things people hate more than being put on hold when they call your company. They expect to talk to a person and to be treated like one, and instead, they’re ignored and have to spend time waiting for someone to answer. It’s annoying, and it can cost you business. Yet, there are simple ways to keep people on the line if they’re on hold, and the best one is to write an on hold message script.
It would be helpful to be able to choose a greeting for the voicemail override on the online portal and the pc phone app instead of just on the mobile app. The doctor's cell phone is connected to weave, but we do not have office cell phones. The doctor wants the front office staff to be able to handle changing the office phones and greetings without having to ask to use his personal cell phone and he does not want to require the front office staff to connect their personal cell phones to Weave in order to choose a greeting for the Voicemail override. Please consider adding this feature to the online portal. Thanks. Kristina Tague commented · November 27, 2019 9:28 AM · Flag as inappropriateFlag as inappropriate · Edit… · Delete…
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Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
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Popular and effective scripted announcements can include information on business hours, location, directions, promotional services or sales, and any other relevant customer service related message. Music, marketing messages, and interactive customer response features (i.e. customer satisfaction surveys) can be catered to captivate and engage your customer while they wait.
Compared to traditional advertising like radio, television and print, AyerPlay’s on-hold services are extremely cost effective. And with over 35 years in the industry, our experience and expertise are invaluable. Professional voice talent and copywriters Licensed in-house digital recording studios Experienced Account Executives High customer satisfaction and retention rate Equipment and program warranties Foreign language productions available
