In 1962, inventor and entrepreneur Alfred Levy found a loose wire touching a metal girder at his factory. It amplified the broadcast signal from the radio station next door and transmitted the audio through the loose wire to calls on hold. Four years later he patented his work, and music on hold was born.
Music on hold helps you increase retention, reduce churn, and even influence your caller’s attitude with hold music. Go on, get your elevator music jokes out. We’ll wait (and chuckle). We’ve all poked fun at Muzak, but the importance of hold music and its multifaceted nature may surprise you. Seventy percent of business calls go on hold. The main point behind hold music is to signal that the line is still open, but that’s not all it does. You can increase retention, reduce churn, and even influence your caller’s attitude with hold music.
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Feel free to use the template messages for your on hold messages or just to get ideas. Just replace [the words in brackets] with your own words and amend as you see fit. #1 Who [On Hold Messaging Direct] are a leading supplier of [telephone messages, including IVR, music on-hold and marketing messages].
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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When you work with a professional audio production company, that uses legally licensed music and professional voice over talent and has experience editing audio for telephony applications, the sound quality is going to be much better than something put together by an amateur or something you've recorded and thrown together yourself. Professional audio production is very cost-effective, and you'll get a big bang for your buck by going professional.
Combine with a Business Intro Message to provide menu options and assist in telephone navigation. As opposed to the passive nature of Messages On Hold, voice prompts are interactive. They are designed to bring out a physical reaction from the caller, a call to action. And because voice prompts are directive, it’s important they’re concise, well written, and recorded by a professional voice artist.
We provide bespoke on hold messages, more and more business is conducted over the phone all the time so it’s important you’re presented in the most professional and courteous manner possible. You should never consider putting a caller on hold as a bad move. This is your opportunity to continue informing your caller of important and interesting information about your business. 94% of marketing budgets are spent on attaining calls 88% of callers prefer on hold messages to any other option 70% of callers hang up after 30 seconds of silence 34% of callers who hang up due to silence will not call back 25% of callers stay longer due to on hold messaging 20% of businesses sales increased with on hold messages
As part of our strong customer service commitment and our lifelong competitive strategy, we have established our Quality Assurance Lab program. We have modern equipment to virtually test any durability, precision and performance. One of our excellent representatives will be happy to tell you more about it in a moment.
Website: https://www.tunepocket.com/best-on-hold-music/#:~:text=Here are 3 simple tips to help you,to the lower bandwidth of the phone line.
So, given that hold music is such a powerful potential source of frustration, why do companies continue to get it wrong? Reading the articles that are out there, there seems to be a lot of speculation regarding the best choice of music to placate or even entertain customers while they wait in your queue. Some common suggestions include “Hanging On The Telephone” by Blondie, or Lionel Richie’s “Hello, is it me you’re looking for?”. Or how about looking up the customer’s record in your call centre CRM, grabbing their date of birth, and playing something based on their age range - pop for the under 25s and presumably something fusty for the oldies?
A phone system with a Music On-Hold input connection. Have multi-line phones, a hosted PBX or VOIP phone system? Contact us and we'll get you set up!
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With over 1,000 pre-licensed music tracks, in many genres, you’re sure to find the perfect background music for your messages.
Make your business stand with a professional voice recording. Our voice artists have over 18 years worth of experience and produce messages of the highest quality.
Fantastic customer service from Lee when he set up an automatic answer message system for us. Nothing was too much trouble and he helped to solve our problem very quickly and easily. Thanks for all of your help.
-Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold last only 15 seconds.