Different types of music elicit different reactions in the human brain. Make sure you pick the right one for your business.
Music on hold is available so that when callers are on hold, they have a pleasant atmosphere and have some strategic patience whilst we try to use the call answering service via VoIP Business. VoIP Business has a sound library that allows each individual line and extension in our office phone system to be customised.
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Broadcast positive messages about your business, which can increase brand awareness and loyalty. For example, we strongly recommend describing accomplishments, your social commitments or any other pertinent subject.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
In order to enhance your phone image with Custom On Hold Messages, you need only select a package that suits your business. We offer a range of options all of which include a pre-determined number of audio productions and use of a digital announcer. This unit stores audio on computer chip for perpetual replay with no moving parts so reliability is unequalled.
Regrettably for my purpose, the software requires that you add a "message on hold", which makes perfect sense for this devices intended purpose, if not for my own use. But I worked around the problem by recording a second of silence and then adjusted the software the effectively play only my cheesy elevator music.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
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People don’t like going on hold, but you knew that. Funny, considering the early telephone users had to wait to be connected anyway, but now we expect an immediate connection. Think back a couple of decades to the dial-up era. You probably remember the time it took for AOL to connect—and the sounds that went with it. Now, a web page that takes more than a few seconds to load is inexcusable.
The standard format we provide audio files is .wav (mono 44.1kHz 16-bit). However, we can provide other format specifications if required e.g. alaw, ulaw, mp3. The audio files are delivered to you via download.
Generic pop songs perform better than those with prosocial lyrics or instrumental music. It turns out people calling in with grievances don’t want to hear songs about helping the world, and stereotypical elevator music triggers anger when on hold for extended periods.
Slow your roll—there’s a lot more to hold music than just genre. A phone line isn’t a state of the art speaker system; its primary function is to make sure the call is connected. Volume changes, frequency, and distortion are all elements to consider when choosing hold music.
It is vital that you put your most important messages first, it’s all about interest and impact. It is a ‘Fact’ that 90% of callers put on hold without dialog or music will hang up within the first 40 seconds and 34% of those callers will be lost forever. Callers stay on hold up to three times longer with on hold messages.
A typical Message on Hold program is 4 minutes long. Because a voice over talent typically reads between 100 and 112 words per minute, the script for a four-minute program can be up to 400 words, allowing for four to six paragraphs or messages, interspersed by brief intervals of music. Longer audio storage and program lengths are available if necessary.
Help educate your clients about your practice’s philosophy of care including industry-wide initiatives like Fear Free certification and AAHA accreditation. These types of messages can help set your practice apart from other clinics and builds client loyalty.
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Depending on how large your business is, you may want more than one on hold messaging option. If you have several departments to take care of, you should consider the customizable extensions feature available through most systems. This feature allows you to craft specific messages for various phone extensions throughout your organization. If you need to provide different information to different callers, this is the best way to do it.