Picking the appropriate hold music is crucial. After all, there’s a reason elevator music is a running joke. We know that waiting is annoying and that music influences mood. Don’t just queue up some Mozart and call it a day; do strategize your musical picks.
Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity to sell additional products and services, enhance your branding efforts, offer a more professional image or provide helpful information.
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The intro greeting should be a reassurance that the caller has reached the correct organization along with general information about the company, and information that you want the caller to have on hand. Good information to provide at this point might include organizational slogans, years in business and general product information.
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The way all your words and sentences come together gives your script a distinct written tone. Combine that with a specific speaking tone to create an on-hold message that reinforces your brand and product set. Selecting the correct tones will ensure your intended message is communicated effectively. If your target market is the younger generation, then a tone which embodies fun and excitement would be most suitable.
The decision to update your on-hold message depends largely on the content you are sharing. If you are sharing content that includes short-term promotions, this information will need frequent updating so consumers are always aware of the status of any offers. However, if you’re only sharing general information about your standard products, your operating hours and location, then the decision to update the message can be more reliant on metrics.
1) If you should require the necessary hardware, an experienced and reputable on-hold messaging provider should have a list of equipment options that you can choose from. They should be able to thoroughly explain the pros and cons of each, and guide you through or arrange for it to be professionally installed.
Professionally recorded messages are the prefect addition to any 1300 number set-up. Use one or a combination of recordings to boost your business image and make a great first impression.
Here is our top 5 recommendation of what to look for in a quality on hold message provider:
-88% of callers surveyed want to hear product information on-hold and will stay on the line longer if provided with this information – roughly 16-20% said that they have purchased additional products based on information they heard while on-hold.
Thank you for calling {COMPANY NAME}. You will be assisted shortly. Please note that all calls are answered in the order they are received.
Choosing great on-hold music keeps customers on the phone longer, and that means better service. It’s science! The ups and downs of technology. Call center technology experts Greenlight break it down pretty bluntly. Telephone on-hold music is difficult to get right because of a combination of basically two things. First, the sound quality of
Our revolutionary dual-zone network audio player allows you to play both music & message on-hold and background music, all from a single device. Manage your player through the cloud with an internet connection or update your player without an internet connection in USB mode. Click here to find out more about the revolutionary Cloudstream player. > Learn more
We pride ourselves on our ability to provide outstanding customer service and support, along with expert advice on how to best meet the requirements of any audio application.
The word “Ringback” is perhaps unfairly associated with a niche market of cell phone users. A ringback tone is a signaling tone that the caller hears while the phone is ringing. In America, the tradition has been to have a two second tone with a four second pause, mirroring the two second ring and four second pauses on the other end.
Website: https://www.spectrio.com/on-hold-messaging/how-to-craft-the-perfect-on-hold-message/
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