Message On Hold is the most effective marketing tool for promoting your business to prospects, while providing customer service information to your customer base. Variously labeled as telephone on hold messaging, phone hold music, marketing message, telephone on hold message, on hold communication, on hold marketing, or another 50 variations, the programming you play to callers on hold is an essential communication tool. Think about it: who is more captive than a caller on hold?
VoIP, or Voice Over IP, is becoming a very popular alternative to traditional phone lines. This type of service operates over the internet, allowing businesses to make calls without paying for a regular phone service. If you use VoIP, that is no reason to forego on hold messaging. In fact, many services are now VoIP compatible. This makes your low-cost phone option that much better, because you can still enjoy the same useful marketing service.
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Even if you’re business is not getting a high volume of inbound calls, if you transfer ANY calls or ever put customers on hold, even for just 10-15 seconds. Always use that time to give the customer another reason to think positively about your business.
Generic music can help keep them on the line, but why waste money playing pointless music, that requires a license to play, when you can be promoting what your company does?
Create a positive experience for Current and Prospective Patients when they call your office and are placed on hold, all while improving your Practice Image too!
Accessibility links Skip to main content Keyboard shortcuts for audio player Open Navigation Menu NPR Shop Close Navigation Menu News Expand/collapse submenu for News National World Politics Business Health Science Climate Race Arts & Life Expand/collapse submenu for Arts & Life Books Movies Television Pop Culture Food Art & Design Performing Arts Life Kit Music Expand/collapse submenu for Music #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions Shows & Podcasts Expand/collapse submenu for Shows & Podcasts #NowPlaying Tiny Desk All Songs Considered Music News Music Features Live Sessions About NPR Diversity Organization Support Careers Connect Press Ethics The Many Requirements Of Hold Music, A Genre For No One Hold music is camouflaged sound — it needs to obviously exist, while also barely doing so. Small wonder, then, that its biggest "hit" does none of that. Facebook Twitter Flipboard Email Hold music has a paradoxical purpose: Keep folks on the line, but don't draw their attention. DigiPub/Getty Images hide caption
Working with Holdcom to keep your program up to date is easy. Just tell your Client Relations Representative and Script Consultant the information and they’ll revise your script. They can replicate your advertising from newspaper or television ads, follow your social media updates, and check your website.
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The included USB drive is preloaded with 6 hours of royalty-free music recorded specifically for music on hold with standard pleasant "thank you for holding" messages inserted every minute.
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When used in your On Hold Marketing, humor can improve how customers perceive your company and their wait on hold. It also lowers your callers’ defenses, leaving them more receptive to your marketing messages.
The team at Messages on Hold were professional prompt and so helpful through the whole process. They were there making every step as easy as possible. The recordings are of such high quality, we are excited to enhance our audio productions. I highly recommend Messages on Hold for any business. 8 months ago
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Not to mention it's completely illegal to play the radio to callers on hold. Although the radio station has the appropriate license to broadcast music, your business does not, and that could leave you paying major fines.
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
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