Let’s drop some jargon: Caller retention. Customer satisfaction. Reducing churn. If you care about any of these, hold music should matter to you. Music affects mood. It can even have an effect on purchasing and decision-making behavior. Skip the sponsored Instagram posts of avocado toast; hold music is a bonafide influencer!
On-hold music is considered standard in business phone systems today because people actually perceived wait times as shorter when they hear it. On-hold music traditionally worked by having specialized equipment attached to the phone, and the jack might plug into the radio, then tapes, then CDs, then MP3 players. PRI boards are built with jacks to play on-hold music.

Highly recommend, Excellent company, headset ordered arrived in great time, absolutely fantastic customer service from Jo and excellent technical advice from Scott. Keep up the good work
Instead of writing to inform people or to entertain them, you need to write your script as a way to create a conversation. You need to imagine what someone would say to another person and then put it on the page. Don’t be afraid if it feels like you’re talking to yourself — that just means you’re writing well.