It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
How much did you spend on your visual marketing last year: website, brochures, newspaper/magazine advertisements, posters, leaflets? Hundreds? Thousands? We all know how important it is to make our businesses look good but what about making it sound good? When did you last consider what your on hold messaging says about your business?
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Mixes of Mozart and Beethoven’s classic symphonies are a great way to keep customers engaged as they wait to get on hold.
Here are a few things to keep in mind to have a killer script your callers will be receptive to: Speak to your audience: When creating a script, make sure you know WHO you’re talking to above anything else. Is it moms, teenagers or middle-aged men who like golf? Appeal to their interests in relation to your business with a captive voice, and they’ll be much more willing to listen (and be patient while doing so). Time it appropriately: You know your business better than anyone else, so as such, you’re probably aware of a caller’s average hold times. While this can vary with growth and other factors, make sure you record enough messages to fill the time so a caller isn’t stuck hearing an eternal loop of the same 3 messages. They’ll thank you for it by being far less irritated. Stay current: Some companies have seasonal sales and changes, so including this in your script as the year progresses means you remain relevant with the latest and greatest. For example, during the holidays you can say “Seasons greetings from Fletcher’s Flowers...” or something similar. You can also include event notifications, advertisements, and other informational messages so they learn more about your business. Be natural: Think about how you’d like to be talked to. Typically, a robot isn’t the first thing that comes to mind. Writing for auditory purposes elicits a different approach than writing for digital or print. Make sure whatever your script is that you read it aloud, and test it out on coworkers or friends. If they get bored or disengage, chances are, your callers will too. Know their path: What’s your end goal for what you’d like your caller to accomplish? Tailor your messaging to them based on what you come up with. If you’d like to upsell, consider using some on hold time to discuss a company-wide promotion they can take advantage of, or a fun fact about your industry they wouldn’t know. Give a call-back option: If your phone system has the feature and a caller doesn’t have time to spend on hold, offer them the option to receive a callback without affecting their position in line, or to leave a message. This can alleviate the stress of waiting.
On hold messages are one of the best ways to communicate with your customer audience. Why? Because these messages allow you to talk to your customers before you even pick up the phone. Talented professional voice actors can record your voicemail greeting, company directory, call menu, and more. Greet all your customers with the most professional image possible.
Your choice of male or female professional voiceover artist, you can choose both if you prefer (a small additional charge), flexibility is the key to providing you with a product that will sell, educate and promote when your client is on hold.
We've been providing affordable, professional voice over productions to companies since 2005. Our telephone audio service is a one-time payment offering the same quality audio as contracted services at a fraction of the cost.
Can I use the music of my favorite artist/band/performer as the background to my Message on Hold program?
It makes sense to keep these callers informed while they wait with Custom On Hold Messages… informative messages, mixed with music.
8. Outside Business Hours. What the caller hears when they call your company outside of business hours. Sample Scripts: “Thank you for calling [company name].
Record messages directly on your computer with a microphone Voice synthesizer function for text to speech generation if needed Works with most PBX systems with a music on-hold feature Works directly with VoIP phones like Express Talk VoIP softphone. Includes generic packages and free on hold music Custom Audio Production for Telecommunications, Multimedia, and Internet Applications
Experienced and knowledgeable staff ensure you end up with the right product and service, I would recommend using them.
A music on hold adapter has an integrated analog adapter module which allows any and all of your phones to provide on hold audio content to ordinary analog and “KSU-Less” phone systems. Currently, when a caller is placed on hold with an ordinary phone, that call is routed back to your phone company. And there it sits.
On hold systems support physical media via unit equipment and connection with an analog telephone line and virtual media via a USB flash drive, network access, or a remote Ethernet connection. Online, on-hold system services make accessing and downloading MP3 music and message files easy.
Above all you must encourage the caller to remain on the line. Provide reassurance to your clients that an agent will be available soon and don’t forget to convey the idea that their time is valued and their call is important.
To take advantage of our 3 for 2 offer, remember to say ‘Monkey, Monkey’ at the start of your call.
1) If you should require the necessary hardware, an experienced and reputable on-hold messaging provider should have a list of equipment options that you can choose from. They should be able to thoroughly explain the pros and cons of each, and guide you through or arrange for it to be professionally installed.