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Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
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On-hold messaging is also great time to encourage consumers to spend. For example, you can offer customers who spend more than $99 free shipping, customers who order 3 items a 4th item free, etc. Think “upsell” with your ads on hold – you’ve got the customer on the line patiently waiting to (hopefully) spend money.
Since your information will be on a recorded loop, it is good practice to include music in between loops to break up the information for the consumer.
“Providing information on hold results in a 40% increase in retention of callers on hold... a 15% increase in inquiries... and a 12% direct increase for products and services mentioned on hold.” – US West Communications Study
Did you know that 94% of all marketing budgets are spent to induce a customer to call, and only 6% to handle the call once it is received? In total, your callers can spend hundreds, even thousands of hours On Hold each year! That’s a lot of wasted time.
Telephone Magic provides a complete message on hold service. From the hardware to message production and updates, we have produced custom on-hold messages for hundreds of clients over our 24 year history. With the latest developments in message on hold hardware, we can service any location worldwide via USB technology. We simply email you your message production in MP3 format, which you drag and drop to a USB key for instant playback once connected to our state-of-the-art hardware system. Custom script writing of messages tailored to your exact business needs. Selection of appropriate mood, theme and background music*. *Music is Royalty Paid - use is limited to 30, 60, 90 days, etc. (matching your update frequency period). Production of all messages with outstanding, professional talent. Mixing and quality-control of all presentations. Periodic review and up-dating of messages at affordable rates. Consultation with your telephone company representatives. Servicing of equipment. Telephone Magic On Hold Messages PDF
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There are many common myths and misunderstandings about music licensing. We’ve compiled a list to help you make the right decision about legally licensed music – click here to read more.
Phone System feature: Plays default music defined by the service when an external call from the Public Switched Telephone Network (PSTN) is placed on hold. This feature works for one-to-one PSTN-to-Teams calls in addition to calls made to a call queue. Users can listen to their messages on their certified desktop phone, and on all Teams
If we learned anything from Napster, it’s that music doesn’t come for free. While there are a few free music sites out there, there are plenty of royalty-free websites for finding hold music, but keep in mind you may have to pay a subscription fee or download fee. (OnSIP subscribers can access three free music channels; read on for more details.) If you’re of the mind that your business could and should use Top 40 or other recent tracks, you will have to pay royalties for the right to use them.
As an essential component of your marketing and customer service efforts, Message on Hold will reinforce your organization’s message in other mediums. Its effectiveness can be judged by satisfied callers, ready to do business. Often, our clients report that their Message on Hold programs informs their callers about products, services, or promotions that the callers were previously unaware of.
Sample 2 – “Thank you for holding. Your call is very important to us. The answer to all your technical service needs is PQR Incorporated. PQR has set the standard for excellence in the Tri-State area and over 1,000 companies – large and small – have come to rely on PQR for their technical service needs. Thanks for holding.”
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Aren’t these on hold messages a lot better than being left in silence or just listening to the radio? Rather than being frustrated about waiting you’re being told exactly what you need to know. This saves both the caller and the business time all while increasing the likelihood of a successful deal.
Connect your Business Audio System via the built in RCA mono audio output. Utilize the optional 8/600 ohm switch on the rear of the unit to optimize your audio output level for either newer or older phone systems then, set the perfect volume level for your callers via the front located master volume switch.
Start with a Warm Greeting. When customers get to your on-hold message, let them know who they have called and offer a very brief introduction to your business. Example: “ Thank you for calling ABC Plumbing, Tampa’s most trusted plumbers for over 20 years .”. Let the caller know what they should expect to happen next.