Phone Download – The content is sent through your phone lines and loaded onto the equipment.
In 2012, the Audio Marketing Association (Europe) conducted a survey with the OHMA (On Hold Marketing Association in the US), into On Hold Messaging and its effectiveness as a marketing tool. 1555 clients responded from a broad range of industries.
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However, not all businesses who field customer service calls are entirely unsympathetic to your plight. Some choose to make your wait as pleasant as possible by poking fun at the situation.
Custom Messaging on Hold is a service that uses pre-recorded messages, music and branded content to improve your callers hold experience. Instead of dial tones, beeps or silence you can play a custom message of your choice to callers while they wait.
The cost of a message/music on hold system depends on whether you require physical media equipment. Digital MOH equipment can cost between $150 to $1,500, due to differences in the type of hardware and its capabilities (i.e. included phones, or phone line and extension capacity). If you already have on hold equipment, a virtual media MOH system is typically billed as a one time fee or yearly contract ($100 to $700). Vendors may charge a one time set up fee (up to $100) and charge additional monthly ($50 to $90) or quarterly fees ($75 to $95). Many offer free 30 day system trials. On Hold Messaging System Sample Costs InteliTouch MOH500E Music on Hold Adaptor for NON Ksu Phone - The Telecom Spot - $55 (free shipping) - On-hold audio capability for single or multi-line phones (music on hold for 1-4 lines & up to 16 extensions). Hold button activation requires a TEHMA device on each extension; purchase includes 2 TEHMAS.
The idea of creating a custom on-hold message may sound daunting, but advancements in technology have made it a lot easier in the last few years. In its simplest form, all you need is an audio file. Before you start, check with your IT support team or phone system vendor to see if there are any special requirements you need to be aware of.
2. YOU HAVE A CAPTIVE AUDIENCE. The time that your callers spend on hold is time when they are a captive audience. Providing messaging when callers are on hold helps occupy and entertain them to some degree; and most importantly, your business can make the most of that captive customer time.
On Hold Messages going over 400 words will incur a charge of $40 for each additional 100 words.
Voquent’s innovative online service quickly connects customers with experienced voice actors speaking with any accent or language.
If you use or are considering a VOIP system, digital equipment may not be required. In this case Solutions On Hold will provide your program in the audio file format that meets your VOIP system requirements. Package A Package B Package C Package D
It’s about engaging your caller and giving them options with your messages. This requires upkeep, and an eye on average hold time (AHT) so you know how much to prerecord for your callers. If you’re not sure where to start, go to your coworkers for some ideas – it’s there you’ll get your script going.
Don’t miss out on an opportunity to educate and entertain your callers (bundled with the possibility of making that extra sale, which is always a plus). You can utilize on hold messages in a variety of ways to get engagement from your callers and to ensure they feel in control. All it takes is the right script, the right voice, and habitual updates dashed with a little bit of creativity.
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OnSIP’s enhanced music on hold allows each user to select their own hold music, so each caller gets different tunes depending on who put them on hold or which menu they came in through. (You can even change your hold music for the holidays or for a special event!) You can also record a customized hold message to engage your callers while they’re waiting on the line. This presents a great opportunity to advertise additional features of your business or inform your audience of a special sale or promotion.
Telephone Magic provides a complete message on hold service. From the hardware to message production and updates, we have produced custom on-hold messages for hundreds of clients over our 24 year history. With the latest developments in message on hold hardware, we can service any location worldwide via USB technology. We simply email you your message production in MP3 format, which you drag and drop to a USB key for instant playback once connected to our state-of-the-art hardware system. Custom script writing of messages tailored to your exact business needs. Selection of appropriate mood, theme and background music*. *Music is Royalty Paid - use is limited to 30, 60, 90 days, etc. (matching your update frequency period). Production of all messages with outstanding, professional talent. Mixing and quality-control of all presentations. Periodic review and up-dating of messages at affordable rates. Consultation with your telephone company representatives. Servicing of equipment. Telephone Magic On Hold Messages PDF
Experienced male and female voice talent will take the words off the page and deliver your message with sincerity and appeal, from corporate to casual. Music is carefully selected to reflect your business style.